Snap expands Spectacles capabilities with GPS and hand-tracking features

Snap expands Spectacles capabilities with GPS and hand-tracking features

  • 17.03.2025 07:32
  • techcrunch.com
  • Keywords: Snap

Snap has enhanced its Spectacles AR glasses with GPS, hand-tracking, and new features like leaderboards and an AR keyboard. These updates aim to improve location-based experiences and expand access for developers and educators.

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Estimated market influence

Snap

Snap

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Analyst rating: Neutral

Expanded Spectacles capabilities with GPS and hand-tracking features, enhancing AR experiences.

Utopia Labs

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Analyst rating: N/A

Developed NavigatAR for Snap's Spectacles, contributing to location-based AR applications.

Context

Analysis of Snap's Spectacles Enhancements

  • Key Enhancements:

    • GPS and GNSS (Global Navigation Satellite System) integration
    • Compass heading support
    • Custom location access for AR experiences

  • New Features:

    • Hand-tracking capabilities for grab gestures and phone detection
    • Leaderboard integration for competitive experiences
    • AR keyboard addition

  • Developer Program Details:

    • Monthly cost: $99
    • Educator/student tier available (free)

  • Market Positioning:

    • Aims to compete with tech giants like Apple, Google, and Meta

  • Community Challenges:

    • Prize pool: $20,000 per month
    • Top 10 Lenses selected monthly

  • Strategic Implications:

    • Focus on location-based AR experiences
    • Encourages developer innovation
    • Targets mass adoption of AR through education and accessibility

  • Competitive Dynamics:

    • Direct competition with major tech companies in AR space
    • Emphasis on fostering developer community for ecosystem growth

  • Long-term Effects:

    • Potential to expand AR usage beyond niche markets
    • Impact on urban navigation, gaming, and education sectors

  • Regulatory Considerations:

    • No specific regulations mentioned, but potential future implications in AR adoption