After Blinkit, Zepto to deliver Apple products

After Blinkit, Zepto to deliver Apple products

  • 17.03.2025 15:46
  • financialexpress.com
  • Keywords: danger, success

Zepto will begin selling Apple products, including iPhones and iPads, this week after Blinkit started offering similar services. The move follows a 35-40% rise in demand for Apple devices.

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Estimated market influence

Zepto

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Analyst rating: N/A

Zepto is expanding its product range by introducing Apple products, which could increase their average order value (AOV) and help reduce their burn rate.

Blinkit

Positivesentiment_satisfied
Analyst rating: N/A

Blinkit has already started delivering Apple products, making it a competitor to Zepto's new initiative.

Context

Key Developments in Zepto's Apple Product Rollout

Expansion of Product Portfolio

  • Zepto will begin selling Apple products, including iPhone 16e, iPads, Apple Watches, and AirPods, this week.
  • This follows Blinkit, a rival platform, which recently announced the delivery of other Apple products after already offering iPhones.

Market Trends and Consumer Interest

  • Zepto has observed a 35-40% increase in searches for Apple products over the last two months.
  • Electronics, particularly mobile phones, are among the fastest-growing categories in quick commerce.

Financial Implications

  • Offering premium Apple products can help Zepto increase its Average Order Value (AOV), aiding in reducing its monthly burn rate of ₹300-350 crore.

Strategic Moves and Market Entry

  • Zepto is planning to list on stock exchanges soon, having shifted its domicile from Singapore to India.
  • The company aims to file listing papers by April 2025.

Competitive Dynamics

  • Blinkit's recent move to offer Apple products highlights the competitive nature of quick commerce platforms in capturing premium electronics sales.

Long-Term Effects and Regulatory Considerations

  • Zepto's strategic shift to India and its focus on premium products signal a long-term strategy to enhance profitability and market presence.
  • The company’s ability to execute efficiently, as noted by its CFO Ramesh Bafna, underscores its commitment to reducing delays and improving operational efficiency.

This expansion marks a significant step for Zepto in the highly competitive quick commerce sector, with potential implications for both its financial health and market positioning.