In a ‘twist,’ Apple has two new Mac displays in the works

In a ‘twist,’ Apple has two new Mac displays in the works

  • 17.03.2025 20:00
  • msn.com
  • Keywords: Apple, Mac, Bloomberg, Mark Gurman

Apple is developing two new Mac displays, with one likely being an updated Pro Display XDR. Current models are outdated, lacking features like higher refresh rates found in third-party options. The new displays may launch by late 2025 or early 2026, possibly alongside a new Mac Pro in November.

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Estimated market influence

Apple

Apple

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Analyst rating: Buy

Apple's displays are outdated and need updates.

MacWorld

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Analyst rating: N/A

MacWorld reported on Apple's new Mac displays.

Context

Analysis of Apple’s New Mac Display Developments

Business Insights

  • Two new Mac displays in development: Codenamed J427 (Studio Display) and J527 (likely Pro Display XDR).
  • Release timeline: Both models expected to launch by late 2025 or early 2026.
  • Current product lifecycle:
    • Studio Display released in 2020.
    • Pro Display XDR released in 2017.

Market Implications

  • Competitive landscape:
    • Current Apple displays (max refresh rate: 60Hz) lag behind third-party options offering up to 144Hz.
    • Higher refresh rates are increasingly demanded by users for smoother performance.

Strategic Considerations

  • Potential release strategy: New displays may launch alongside the next-generation Mac Pro in November 2023/2024.
  • Market positioning: Apple’s premium display market share could face pressure from affordable, high-performance third-party alternatives.

Competitive Dynamics

  • Third-party alternatives: Available at lower prices than Apple displays, offering higher refresh rates and similar performance.
  • Customer demand: Users seeking updated features like higher refresh rates may opt for alternatives until Apple releases new models.

Long-term Effects

  • Product refresh cycle: Apple’s delayed updates could impact its leadership in the premium display market.
  • Innovation gap: Lagging behind competitors in refresh rate technology may affect brand loyalty and market share.

Regulatory Impact

  • No immediate regulatory changes anticipated, but compliance with future display standards could influence product development.