Zepto: Now get Apple iPhone, AirPods, Watch in 10 minutes

Zepto: Now get Apple iPhone, AirPods, Watch in 10 minutes

  • 18.03.2025 07:04
  • financialexpress.com
  • Keywords: danger, success

Zepto now delivers Apple products like iPhones, AirPods, and Watches in 10 minutes, following rivals Swiggy Instamart and Blinkit. The service was announced by Co-founder Aadit Palicha on LinkedIn after over a million customer searches for Apple devices.

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Estimated market influence

Zepto

Positivesentiment_satisfied
Analyst rating: N/A

Zepto is expanding its product offerings by introducing Apple products, which could increase their market share and customer base.

Swiggy Instamart

Neutralsentiment_neutral
Analyst rating: N/A

Swiggy Instamart already delivers Apple products, so Zepto's move doesn't directly impact them but may intensify competition.

Blinkit

Neutralsentiment_neutral
Analyst rating: N/A

Blinkit had previously announced the delivery of Apple products in select cities, and Zepto's expansion could lead to more competition in their existing markets.

Context

Analysis of Zepto's Apple Product Delivery Service

Key Facts and Data Points

  • Zepto now delivers Apple products, including the latest iPhone 16e, AirPods, charging accessories, and more, in 10 minutes.
  • The announcement was made by Aadit Palicha, Co-founder and CEO of Zepto, in a LinkedIn post on Tuesday, March 18, 2025.
  • Over the past 60 days, Zepto recorded over a million searches from customers for Apple devices on its platform.

Market Trends and Competitive Landscape

  • Zepto is following the lead of competitors:
    • Swiggy Instamart already delivers Apple products.
    • Blinkit (owned by Zomato) started delivering Apple products, including iPad, AirPods, MacBook Air, Apple Watch, etc., in select Indian cities two weeks ago.

Strategic Considerations and Business Impact

  • Zepto's move is driven by customer demand, as evidenced by the 1 million searches for Apple devices over 60 days.
  • The service highlights the growing trend of quick commerce (q-commerce) in India, where consumers expect fast delivery of premium electronics.

Competitive Dynamics

  • With Swiggy Instamart and Blinkit already operating in this space, Zepto's entry signals increased competition in the quick delivery of Apple products.
  • This could lead to:
    • Price wars among competitors.
    • Enhanced customer experience through faster delivery times.

Market Implications

  • The launch underscores the potential for q-commerce to expand into premium electronics categories beyond food and groceries.
  • Apple's presence in this space may attract more users to these platforms, driving growth in India's e-commerce sector.

Long-Term Effects and Regulatory Considerations

  • While not explicitly mentioned, the long-term effects could include:
    • Expansion of q-commerce services to other premium brands.
    • Potential regulatory scrutiny on delivery times, pricing, and competition in the digital commerce space.

Cities Covered by Blinkit (for reference)

  • Delhi NCR
  • Mumbai
  • Hyderabad
  • Pune
  • Lucknow
  • Ahmedabad
  • Chandigarh
  • Chennai
  • Jaipur
  • Bengaluru
  • Kolkata