Amazon launches dedicated Irish website

Amazon launches dedicated Irish website

  • 18.03.2025 08:09
  • rte.ie
  • Keywords: AI, Startup

Amazon launched Amazon.ie, offering Irish customers products in euros with faster deliveries and no customs or currency fees. The site includes a "Brands of Ireland" section featuring local businesses and offers Prime membership for €6.99 per month.

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The company's new dedicated website for Ireland may lead to increased competition and potential market share loss for local businesses.

Context

Amazon Launches Dedicated Irish Website: Business Insights and Market Implications

Launch Details

  • Amazon launched its dedicated Irish website, Amazon.ie, offering a localized shopping experience for Irish customers.

Customer Benefits

  • Product Selection: Over 200 million products available in euro with fast deliveries and easier returns.
  • Customs Avoidance: Eliminates additional customs charges and currency conversion fees for Irish customers.
  • Prime Membership: €6.99/month Prime membership offers free delivery, exclusive deals, Prime Day events, and access to Prime Gaming, TV shows, and movies.

Local Businesses Collaboration

  • Features a "Brands of Ireland" page in collaboration with Enterprise Ireland to promote local businesses like Barry's Tea, Bewley's, and Ella & Jo.
  • Aims to help Irish SMEs achieve greater scale and global market reach.

Infrastructure Investment

  • Amazon opened a Dublin warehouse in 2022, employing 500 people, as a stepping stone for the Ireland-specific website launch.

Export Growth

  • In 2023, Irish SMEs on Amazon recorded over €170 million in export sales, with half of these sales outside the EU.

Employment Impact

  • Amazon employs approximately 6,500 people across Cork, Dublin, and Drogheda in Ireland.

Official Endorsements

  • Minister for Enterprise, Tourism, and Employment Peter Burke praised the launch as a significant platform for Irish SMEs to expand online presence.
  • Taoiseach Micheál Martin highlighted the expansion's potential to boost consumer choice, business growth, and job creation.

Market Implications

  • Enhances customer experience by reducing costs and improving convenience.
  • Strengthens Amazon's competitive position in Ireland against other e-commerce players.
  • Supports Irish SMEs' global expansion through increased visibility and market access.

Long-Term Effects

  • Positions Amazon as a key contributor to Ireland's economy with potential for further job creation and infrastructure investment.
  • Aligns with broader EU strategies to promote local businesses and digital transformation.