SRL

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

| |

Consent

AdThrive LLC

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AppNexus Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

The Trade Desk, Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

MediaMath, Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

Sizmek Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

Adsterra Network SRL

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdTheorent Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdColony Network Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

InMobi Technologies Pte. Ltd.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

Mobvista (Shanghai) Co., Ltd.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

Vungle Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdMob by Google LLC

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdXcn Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdExcn Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdXcn Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdExcn Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdXcn Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdExcn Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent

AdXcn Inc.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

| |

Consent </think>

Analysis of Microsoft Ending Support for Windows 10

Key Facts and Data Points:

• End Date: October 14, 2025.
• Impact: Windows 10 will still function but without updates or support, increasing vulnerability to security threats.
• Upgrade Option: Users can transition to Windows 11 for free if their devices meet the system requirements.
• Windows 11 Release: Launched in October 2021, Windows 11 is the latest version with enhanced security features.
• Previous Version: Windows 10 succeeded Windows 8.1 in July 2015.

Market Implications:

• Security Risks: Discontinuation of updates exposes users to potential malware and viruses.
• Upgrade Costs: Businesses may face expenses for upgrading hardware or software to maintain security and functionality.
• Windows 11 Adoption: Microsoft is encouraging migration, which could boost sales of newer Windows versions.
• Competitive Landscape: Other OS providers (e.g., Linux, macOS) may gain market share as users seek alternatives.

Competitive Dynamics:

• Strategic Move by Microsoft: Ending support for Windows 10 aims to drive adoption of the newer, more secure Windows 11.
• Pressure on Businesses: Companies must decide between upgrading systems or continuing with outdated OS, potentially affecting operational efficiency and security.

Long-Term Effects:

• Technological Obsolescence: Users not upgrading may face performance issues and compatibility problems with modern applications.
• Regulatory Considerations: Compliance requirements for industries like healthcare and finance may necessitate upgrades, impacting business operations.

Strategic Considerations:

• Investment in IT Infrastructure: Businesses need to assess the cost-benefit of upgrading hardware versus continuing with unsupported OS.
• Vendor Relationships: Partnerships with Microsoft for support and updates will be crucial for smooth transitions.

Conclusion:

Microsoft's decision to end Windows 10 support is a strategic move to drive innovation and security. However, it poses challenges for businesses reliant on older systems, potentially leading to increased costs and operational risks. The shift underscores the importance of staying updated with technological advancements in the OS market.