NVIDIA, Alphabet and Google Collaborate on the Future of Agentic and Physical AI

NVIDIA, Alphabet and Google Collaborate on the Future of Agentic and Physical AI

  • 18.03.2025 16:00
  • theglobeandmail.com
  • Keywords: AI

NVIDIA, Alphabet, and Google are collaborating to advance AI, focusing on physical robots, healthcare, manufacturing, and energy. Their partnership aims to enhance access to AI tools, develop responsible models, and optimize infrastructure for faster innovation.

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Context

Business Insights and Market Implications

Key Collaborations and Partnerships

  • NVIDIA, Alphabet, and Google announced new initiatives to advance AI, democratize access to AI tools, and transform industries like healthcare, manufacturing, and energy.
  • Google Cloud will adopt NVIDIA's GB300 NVL72 rack-scale solution and RTX PRO™ 6000 Blackwell Server Edition GPU for AI production efforts.
  • NVIDIA will use Google DeepMind’s SynthID technology to watermark AI-generated content, ensuring intellectual property protection.

AI and Robotics Developments

  • Google DeepMind and NVIDIA are collaborating on optimizing Gemini models for NVIDIA GPUs, enhancing open innovation in AI.
  • Intrinsic Flowstate (Alphabet) is partnering with NVIDIA to develop universal robot grasping capabilities, reducing application development time by leveraging foundation models.
  • Disney Research is working with NVIDIA and Google DeepMind to create an open-source physics engine (Newton) for robotics machine learning, offering a 70x performance boost over existing simulators.

AI-Optimized Infrastructure

  • NVIDIA Blackwell GPUs (GB300 NVL72 and RTX PRO™ 6000) deliver 1.5x more AI performance than previous models, with revenue opportunities increasing by 50x compared to Hopper™.
  • Google Cloud is the first cloud provider to offer NVIDIA Blackwell-based instances (A4 and A4X), leveraging its infrastructure for enhanced performance.

Industry Applications

  • Healthcare: Isomorphic Labs is using AI to reimagine drug discovery, with state-of-the-art models built on Google Cloud and NVIDIA GPUs.
  • Energy: X’s Tapestry project is exploring AI solutions to optimize electric grid simulations and enhance energy infrastructure sustainability.
  • Manufacturing: Collaborations aim to streamline robot programming and improve automation efficiency across industries.

Competitive Dynamics

  • NVIDIA maintains its leadership in AI hardware, while Alphabet/Google brings cloud capabilities and AI expertise to complement these efforts.
  • Open-source frameworks (e.g., JAX and MaxText) optimized for NVIDIA GPUs signal a focus on scalability and developer accessibility.

Long-Term Effects and Regulatory Implications

  • Democratization of AI tools could accelerate innovation across industries, potentially leading to new business models and competitive landscapes.
  • Advances in AI-generated content and intellectual property protection (via SynthID) may prompt regulatory responses to address authenticity and attribution challenges.