Analysis of Microsoft’s Surface Pro 11 Without Power Supply in EU Countries

Market Trends

• E-waste Reduction: The EU is pushing for reduced e-waste through regulations requiring devices to use standardized charging solutions (e.g., USB-C).
• Global Trend: Other companies, like Apple, are also removing chargers from their products sold in the EU to comply with these regulations.

Business Impact

• Microsoft’s Move: Microsoft now sells the Surface Pro 11 without a power supply in EU countries, slimming down packaging and aligning with sustainability goals.
• Power Supply Cost: The optional 65W power supply is priced at £40/45€, with a 50% discount currently available.
• Surface Laptop 7: Unlike the Surface Pro 11, the Surface Laptop 7 still includes its power supply for now.

Competitive Landscape

• Apple’s Strategy: Apple has also stopped including chargers with iPads sold in the EU, aligning with Microsoft’s approach to reduce e-waste.
• Standardization Benefits: The shift to USB-C charging promotes compatibility across devices, potentially reducing the need for multiple chargers.

Strategic Considerations

• Packaging Changes: Removing the power supply allows for smaller, more sustainable packaging.
• Consumer Impact: While the optional charger may inconvenience some users, it aligns with broader environmental goals and regulatory requirements.

Long-Term Effects

• Regulatory Compliance: Companies must adapt to EU regulations on e-waste and charging standards, potentially influencing global product design.
• Sustainability Focus: The trend toward removing chargers reflects a broader industry shift toward more sustainable practices.

Regulatory Impacts

• EU Common Charger Law: Enforces USB-C ports for charging in tablets and phones, reducing waste and promoting standardization across devices.