EU warns Google, Apple over digital rules amid tensions with Trump over Big Tech fines

EU warns Google, Apple over digital rules amid tensions with Trump over Big Tech fines

  • 19.03.2025 18:07
  • msn.com
  • Keywords: Big Tech, EU, Apple, Google

The European Union has warned Google and Apple over digital rules, potentially fining them up to 10% of their revenue. This move escalates tensions with President Trump, who views the fines as extortion, while both companies argue compliance would harm innovation and users.

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Estimated market influence

Apple

Apple

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Analyst rating: Buy

The EU issued warnings to Apple over potential violations of digital rules. Apple is required to give rival developers greater access to iOS to improve interoperability and comply with the law. Apple has argued that doing so would put user privacy at risk.

Google

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Analyst rating: N/A

The EU issued warnings to Google over potential violations of digital rules. Google could face major fines for treating its own in-house services more favorably than rivals within its search results and for restricting rival developers from steering users away from its 'Play' Android app store.

EU

EU

Positivesentiment_satisfied
Analyst rating: Buy

The EU is enforcing the Digital Markets Act, which aims to regulate large platforms like Google, Apple, and Meta, and boost competition. The EU's actions are part of a broader trade dispute with President Trump over digital service taxes and fines on American companies.

Trump

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Analyst rating: N/A

President Trump has compared Europe’s Big Tech fines to extortion and threatened to impose major tariffs against EU members in response. He issued a memo last month outlining plans to consider responsive actions like tariffs to combat DSTs, fines, practices, and policies that foreign governments levy on American companies.

Context

Analysis of EU Warnings to Apple and Google Under Digital Markets Act (DMA)

Key Facts and Data Points:

  • Fines Potential: Companies like Alphabet (Google), Amazon, Apple, Booking.com, ByteDance (TikTok), Meta, and Microsoft could face fines up to 10% of global revenue, potentially tens of billions of dollars.
  • EU Focus Areas:
    • Google: Accused of favoring its own services in search results and restricting Android app store competition.
    • Apple: Alleged to limit iOS interoperability, hindering rival developers.
  • DMA Enforcement: The EU’s Digital Markets Act aims to regulate “gatekeeper” platforms to promote competition and user choice.

Market Trends and Business Impact:

  • Regulatory Crackdown Intensifies: The EU is doubling down on enforcing stricter rules for U.S. tech giants, escalating trade tensions with the Trump administration.
  • Diplomatic Tensions: President Trump has labeled the fines as “extortion” and hinted at retaliatory tariffs against EU goods.

Competitive Dynamics:

  • Corporate Pushback: Both Apple and Google argue compliance would harm innovation and user privacy, potentially slowing their European operations.
  • Interoperability Challenges: Rivals may gain access to proprietary systems, altering competitive landscapes in ecosystems like iOS and Android.

Strategic Considerations:

  • Global Compliance Risks: Firms face adapting to varying regulatory standards across regions, increasing complexity and costs.
  • Innovation vs. Regulation: Balancing user privacy and innovation with compliance demands could redefine business models.

Long-Term Effects and Regulatory Implications:

  • Fragmented Digital Markets: Stricter regional regulations may lead to fragmented global markets, complicating cross-border operations.
  • Precedent for Global Rules: The DMA sets a template for other regions considering similar digital market regulations.

Diplomatic and Trade Considerations:

  • U.S.-EU Relations: Tensions over tech regulation could escalate into broader trade conflicts, with potential tariffs affecting transatlantic commerce.