Meta to bring generative AI assistant to EU this week

Meta to bring generative AI assistant to EU this week

  • 20.03.2025 10:28
  • thenews.com.pk
  • Keywords: AI, Generative AI

Meta is rolling out its generative AI assistant in the EU this week after clearing regulatory hurdles. The tool offers text-only responses but can integrate web searches for detailed answers across 41 countries and six languages.

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Estimated market influence

Meta

Meta

Positivesentiment_satisfied
Analyst rating: Strong buy

Launched Meta AI in the EU, overcoming regulatory hurdles and investing heavily in AI infrastructure.

Facebook

Positivesentiment_satisfied
Analyst rating: N/A

As a subsidiary of Meta, Facebook will benefit from the integration of Meta AI to enhance user engagement.

Instagram

Positivesentiment_satisfied
Analyst rating: N/A

As a subsidiary of Meta, Instagram will also integrate Meta AI to improve user experience and engagement.

Context

Analysis of Meta's Generative AI Launch in the EU

Market Entry

  • Meta is launching its generative AI assistant, Meta AI, in the European Union starting "this week."
  • The launch comes after overcoming regulatory hurdles across 41 EU countries and six languages.

Product Features

  • Initially, EU users will have access to text-only responses.
  • Meta AI can provide detailed answers by integrating web searches, enabling users to:
    • Deep dive on topics of interest.
    • Get help with "how-to" guides or problem-solving tasks (e.g., trip planning).

Investment and Infrastructure

  • Meta plans to invest $60-65 billion this year, primarily in data centers, servers, and network infrastructure for AI development.

User Base and Target

  • Meta currently has around 700 million monthly active users for its AI assistant.
  • The company aims to reach 1 billion users to secure a "durable long-term advantage."

Competitive Landscape

  • Meta's delay in launching in the EU was due to concerns over overlapping rules on data protection, AI, and digital markets.
  • The launch highlights the company's strategic focus on scaling AI capabilities globally.

Long-term Implications

  • The move underscores Meta's commitment to AI-driven user engagement and its potential to compete with other tech giants like Google and Microsoft in the EU market.