Apple has two big aces up its sleeve to rise above AI struggles

Apple has two big aces up its sleeve to rise above AI struggles

  • 20.03.2025 16:41
  • 9to5mac.com
  • Keywords: AI, Apple

Apple faces AI challenges with Siri delays but relies on innovative hardware like the iPhone 17 lineup and major software updates such as iOS 19 to maintain success. While AI is important, consumers prioritize new designs and features over AI advancements in their purchasing decisions.

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Analyst rating: Buy

Apple is mentioned as a company facing AI struggles but has other strengths in hardware and software.

Context

Analysis of Apple's AI Challenges and Strategic Strengths

  • Apple Faces AI Struggles: Siri updates have been delayed, impacting its competitive position in AI-driven features.
  • Core Business Resilience: Apple’s primary revenue driver remains hardware-software integration, which continues to perform well despite AI challenges.
  • Consumer Priorities: For most users, innovative hardware designs and software updates are more critical than AI advancements like Siri improvements.
  • Upcoming Hardware Innovations:
    • iPhone 17 lineup expected in fall 2025, with the iPhone 17 Air featuring a radical new design.
    • iPhone 17 Pro models may include significant battery upgrades.
  • Software Redesigns: iOS 19, macOS 16, and iPadOS 19 are set to bring major redesigns, similar to the iOS 7 overhaul in 2013.
  • Market Positioning: Apple’s focus on hardware and software innovation is expected to offset AI-related setbacks and maintain its competitive edge.
  • Long-Term Outlook: While Siri struggles may persist, Apple’s product pipeline should ensure strong revenue performance in the near term.