Google users can now delete embarrassing messages after sending — here’s how

Google users can now delete embarrassing messages after sending — here’s how

  • 20.03.2025 12:40
  • nypost.com
  • Keywords: Hacker Breach, Smishing Attacks

Google Messages now lets users delete sent messages within 15 minutes via a new feature powered by RCS, offering enhanced features like high-res media and delivery tracking. Apple is developing encrypted RCS for iMessage, following FBI warnings about SMS security vulnerabilities.

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Estimated market influence

Google

Positivesentiment_satisfied
Analyst rating: N/A

Launched a new feature allowing users to delete messages for both sender and recipient within 15 minutes after sending. This feature enhances user control over their messages and could potentially improve user satisfaction with Google Messages.

Apple

Apple

Positivesentiment_satisfied
Analyst rating: Buy

Developing end-to-end encrypted RCS messaging, enhancing privacy and security for users. This move aligns with increasing concerns about data breaches and supports the FBI's warnings against non-encrypted messaging methods.

Context

Analysis of Google Messages' New 'Delete for Everyone' Feature

Key Facts and Data Points

  • Feature Launch: Google Messages users can now delete messages after sending, with a 15-minute window to remotely erase the message.
  • RCS Integration: The new tool is part of Rich Communication Services (RCS), which offers advanced messaging features like delivery receipts, read receipts, and high-resolution media support.
  • Deletion Scope: Users can delete messages either for themselves or for everyone in the conversation. According to reports, the deleted message will be erased for all recipients.
  • Apple's RCS Effort: Apple is developing end-to-end encrypted RCS messaging to enhance privacy and security, aligning with industry standards set by the GSMA.
  • Security Concerns: The FBI has warned against unencrypted messaging methods like SMS, citing hacking incidents in telecom networks and rising "smishing" attacks targeting mobile users.

Market Trends and Business Impact

  • Rising Demand for Secure Messaging: The shift toward RCS and end-to-end encryption reflects growing consumer demand for secure communication tools, driven by privacy concerns and cyber threats.
  • Competitive Dynamics: Both Google and Apple are investing in RCS to differentiate their messaging services. This competition could accelerate the adoption of advanced messaging features across ecosystems.
  • Regulatory Influence: The FBI's warnings highlight the importance of secure communication methods, potentially influencing regulatory frameworks for messaging platforms.

Strategic Considerations

  • Google's Move: By introducing the "Delete for Everyone" feature, Google aims to enhance user control and trust in its messaging service, positioning itself as a leader in RCS adoption.
  • Apple's Play: Apple's focus on end-to-end encryption underscores its commitment to privacy, which is a key differentiator in the tech industry.
  • Consumer Behavior: The new deletion feature could alter consumer behavior by reducing accidental or embarrassing message sends, potentially increasing user satisfaction and retention.

Long-Term Effects and Industry Implications

  • Shift Toward RCS Adoption: The rollout of advanced messaging features like RCS is expected to replace traditional SMS in the long term, as users seek richer communication experiences.
  • Privacy as a Selling Point: Enhanced security features will likely become a key selling point for messaging platforms, attracting privacy-conscious users.
  • Cross-Platform Compatibility: The integration of RCS across Android and iOS devices could foster greater interoperability and collaboration between tech giants.

Conclusion

Google's new "Delete for Everyone" feature, powered by RCS, marks a significant step in the evolution of mobile messaging. While Apple's parallel efforts in encryption position it as a key player in secure communication, both companies are driving the industry toward more privacy-focused and feature-rich messaging experiences. The long-term implications include increased competition, faster adoption of advanced messaging standards, and heightened regulatory scrutiny on security and privacy.