Apple’s hardware can dominate in AI — so why is Siri struggling so much?

Apple’s hardware can dominate in AI — so why is Siri struggling so much?

  • 20.03.2025 18:25
  • msn.com
  • Keywords: DEI

Apple’s advanced hardware outshines its lagging AI software, with Siri failing simple tasks despite powerful Macs. Meanwhile, Nestlé faces a boycott over DEI rollbacks, as activists target its wide range of products from pet food to chocolate.

Apple NewsAAPLsentiment_dissatisfied

Estimated market influence

Apple

Apple

Negativesentiment_dissatisfied
Analyst rating: Buy

Struggling with AI software despite strong hardware capabilities.

Nestlé

Negativesentiment_dissatisfied
Analyst rating: N/A

Facing boycott over DEI rollback.

Context

Analysis and Summary: Business Insights and Market Implications

Apple’s AI Struggles and Hardware Dominance

  • Hardware Strength: Apple's hardware, particularly the Mac Studio, is highly advanced and capable of running demanding AI tasks. For example:

    • A dual Mac Studio setup with 1TB combined memory costs upwards of $20,000.
    • It can run intensive AI models like DeepSeek R1 on-device, rivaling data center capabilities.
  • AI Software Lag: Despite hardware prowess, Apple's AI software (e.g., Siri) underperforms. Simple queries like "what month is it?" fail, highlighting a disconnect between hardware and software capabilities.

  • Privacy Advantage: Apple emphasizes on-device processing for AI tasks, ensuring user privacy. This differentiates Apple from competitors but risks being overshadowed by lagging software performance.

  • Market Risks:

    • If Siri and other AI features continue to underdeliver, consumer trust may erode.
    • Competitors like Google and Amazon could gain market share with superior AI services.
  • Strategic Imperative: Apple must align its hardware and software capabilities to maintain its competitive edge in AI. Privacy-focused AI solutions remain a long-term opportunity but require significant software advancements.


Nestlé Boycott Over DEI Rollback

  • Boycott Details:

    • The boycott of Nestlé products begins on March 21 and ends on March 28.
    • Participants will avoid a wide range of Nestlé-branded items, including pet food, chocolate, cereal, frozen pizza, and beverages.
  • Product Categories Affected:

    • Pet Foods: Alpo, Purina, Fancy Feast, etc.
    • Chocolate and Confectionery: KitKat, Milkybar, Aero, etc.
    • Beverages: Nescafé, Nestea, Nespresso, etc.
    • Prepared Meals: Lean Cuisine, Hot Pockets, DiGiorno frozen pizza, etc.
  • Reputation Risks:

    • The boycott mirrors previous actions against Amazon and Target, signaling growing consumer scrutiny of DEI practices.
    • Nestlé's diverse product portfolio makes it a high-profile target, potentially damaging its brand image and sales.
  • Market Implications:

    • Companies like Nestlé must prioritize DEI initiatives to avoid similar backlash.
    • Consumer demand for ethical business practices is increasingly influencing purchasing decisions.

Key Takeaways

  • Apple: Hardware dominance in AI processing positions Apple as a leader, but software lag risks long-term market share loss. Privacy-focused AI remains a strategic opportunity but requires significant advancements in AI capabilities.

  • Nestlé: The DEI-related boycott highlights the growing importance of ethical business practices. Companies must adapt to shifting consumer priorities or risk reputational and financial harm.

  • Competitive Landscape:

    • Tech companies like Apple face pressure to align hardware and software innovation with user expectations.
    • Consumer goods giants like Nestlé must navigate evolving social and ethical standards to maintain market relevance.