Google Trends March 2025: Top 5 searched PV brands last month

Google Trends March 2025: Top 5 searched PV brands last month

  • 21.03.2025 11:36
  • financialexpress.com
  • Keywords: Maruti Suzuki, Hyundai

Google Trends for March 2025 highlights Maruti Suzuki as the top searched passenger vehicle brand in India, followed by Hyundai, Mahindra & Mahindra, Tata Motors, and Kia. All brands announced price increases due to rising costs and launched new models or initiatives to stay competitive.

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Estimated market influence

Maruti Suzuki

Positivesentiment_satisfied
Analyst rating: N/A

Announced price increase and new model launches, maintaining market leadership.

Hyundai

Hyundai

Positivesentiment_satisfied
Analyst rating: Strong buy

Price increase and expansion of charging stations for EVs.

Context

Business Insights and Market Implications: Google Trends March 2025 - Top 5 Searched PV Brands

Key Findings

  • The Indian automotive industry remains highly competitive, with significant developments in pricing, product launches, and strategic initiatives.

Maruti Suzuki

  • Market Leader: Undisputed leader in the Indian PV market.
  • Price Increase: Up to 4% across car models effective April 2025.
  • New Launches:
    • Tour S based on new-gen Alto K10.
    • Updated Alto with 6 airbags.

Hyundai

  • Price Increase: Up to 3% across car models effective April 2025.
  • EV Infrastructure Expansion: Plans to expand public fast-charging stations to 600 by 2031, up from 50 in 2024.
  • Recent Launches: Electric Creta in January 2025.

Mahindra & Mahindra

  • Milestone Achievement: Became the second-largest carmaker in India with 50,420 dispatches in February 2025.
  • New Launches:
    • Electric Origin SUVs: XEV 9e and BE 6.
    • XUV700 Ebony Limited Edition.

Tata Motors

  • Price Increase: Passenger vehicles, including electric models, with up to second hike in 2025 due to rising input costs.
  • Strategic Moves: Appointed actor Vicky Kaushal as brand ambassador for passenger and EV segments.
  • Campaign Launch: "Take the Road Less Traveled" campaign for upcoming Tata Curvv SUV.

Kia

  • Price Increase: Up to 3% across vehicle lineup effective April 2025.
  • Customer Service Initiatives: Nationwide ownership service camp offering:
    • Complimentary 36-point vehicle health checks.
    • AC disinfectant and car wash services.
  • Network Expansion: Touchpoints increased to 522 across 236 cities.

Market Trends and Implications

  • Pricing Pressures: All major players announced price hikes (3-4%) due to rising raw material and operational costs.
  • EV Focus: Hyundai and Mahindra are leading in EV infrastructure and product launches, while Tata Motors is leveraging brand ambassador campaigns for market penetration.
  • Competitive Dynamics:
    • Maruti Suzuki retains dominance but faces stiff competition from Mahindra & Mahindra.
    • Kia is expanding its network to enhance customer accessibility.
  • Long-Term Effects:
    • Price hikes may impact demand, but focus on EVs and strategic initiatives could drive long-term growth.
    • Regulatory impacts: Potential future policies on EV infrastructure and emission standards could influence market dynamics.

This analysis highlights the competitive landscape and strategic moves shaping the Indian automotive industry in March 2025.