Amazon Fresh store in Thousand Oaks to close after more than 2 years in spot

Amazon Fresh store in Thousand Oaks to close after more than 2 years in spot

  • 22.03.2025 11:25
  • eu.usatoday.com
  • Keywords: No, No

Amazon Fresh store in Thousand Oaks will close after more than two years, affecting 76 jobs. The company is evaluating store performance and adjusting its grocery strategy to better meet customer needs.

Amazon News
open_in_newOriginal article

Estimated market influence

Amazon Fresh

Negativesentiment_dissatisfied
Analyst rating: N/A

The Amazon Fresh store in Thousand Oaks is closing, which will result in the loss of 76 jobs and affect the local community.

Bristol Farms

Positivesentiment_satisfied
Analyst rating: N/A

Bristol Farms previously occupied the same location before being replaced by Amazon Fresh.

Vintage Grocers

Positivesentiment_satisfied
Analyst rating: N/A

The site was also home to Vintage Grocers prior to Amazon Fresh.

Context

Analysis of Amazon Fresh Store Closure in Thousand Oaks

Closure Details

  • Store Location: Thousand Oaks, Promenade Way
  • Size: 33,000 square feet
  • Opened: August 2022
  • Closing Date: April 27, 2023 (originally May 13)
  • Layoffs: 76 workers

Business Strategy

  • Amazon Fresh is reassessing store locations to optimize performance.
  • Closure reflects a strategic shift in focus on successful locations and features.
  • Customers are directed to online grocery services, same-day delivery, and other Amazon Fresh/Whole Foods stores.

Market Trends

  • Part of a broader trend of physical retail adaptation amid e-commerce growth.
  • Indicates potential scaling back of underperforming brick-and-mortar locations.
  • Suggests increased emphasis on refining store portfolio based on customer engagement.

Competitive Dynamics

  • Competing with traditional grocers and online-only services.
  • Highlighted cashierless technology at grand opening but may not have driven sustained success.
  • Closure underscores challenges in maintaining viability against established competitors.

Long-Term Effects

  • Impact on local employment and retail landscape in Thousand Oaks.
  • May influence broader retail strategy adjustments by Amazon and other retailers.
  • Ventura County's other Amazon Fresh store remains unaffected, indicating selective closure approach.

This analysis reveals strategic shifts in Amazon's grocery sector, emphasizing efficiency and customer preference while adapting to market dynamics.