Shoppers race to get their hands on Elemis face cream worth £62 scanning for £15 at major discount chain

Shoppers race to get their hands on Elemis face cream worth £62 scanning for £15 at major discount chain

  • 22.03.2025 17:01
  • thesun.co.uk
  • Keywords: Elemis

Shoppers are rushing to buy discounted Elemis face cream worth £62 for £15 at a major discount chain. Other deals include Mother’s Day offers on beauty products like Elizabeth Arden creams and perfumes.

Alphabet Products
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Estimated market influence

Elemis

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Analyst rating: N/A

Elemis is a company that sells luxury skincare products, such as the Peptide4 Overnight Radiance Peel which retails for £62 but can be purchased at a discounted price of £15 at major discount chains. The product claims to refine skin texture and brighten appearance.

Context

Business Insights and Market Implications Analysis

Key Product Discounts

  • Elemis Peptide4 Overnight Radiance Peel:

    • Retail Price: £62
    • Discounted Price: £15 (save £47)
    • Product Benefits: Refines skin texture, brightens appearance, replenishes moisture.

  • Elemis Moisturising Cream:

    • Retail Price: £45
    • Discounted Price: £15 (save £30)
    • Product Benefits: Reduces fine dryness lines, improves skin appearance.

  • Visible Difference HydraGel Complex:

    • Retail Price: £37
    • Discounted Price: £12 (save £25)
    • Product Benefits: 24-hour hydration, refines pore appearance.

  • Elizabeth Arden Green Tea Energising Bath and Shower Gel:

    • Retail Price: £17.99
    • Discounted Price: £8 (save £9.99)

  • Ted Baker Eau De Toilette for Women:

    • Retail Price: £32
    • Discounted Price: £9.99 (save £22.01)

  • CKIN2U Perfume:

    • Retail Price: £62
    • Discounted Price: £19.99 (save £42.01)

Market Trends

  • Significant price reductions (up to 87%) on luxury beauty products indicate a strong emphasis on discount-driven sales.
  • High demand for skincare and personal care products suggests a growing focus on self-care and grooming among consumers.
  • Mother’s Day-themed promotions highlight the importance of seasonal marketing and gift-oriented purchasing.

Competitive Dynamics

  • Discount chains are leveraging price competition to attract shoppers from premium brands.
  • Brands like Elemis and Elizabeth Arden may face image challenges as their products are heavily discounted, potentially affecting perceptions of luxury.
  • The availability of high-end products at low prices could disrupt traditional retail pricing models.

Strategic Considerations

  • Retailers are focusing on impulse buying by offering limited-time discounts and attractive deals.
  • The promotion of gift-friendly pricing aligns with holiday and event-driven shopping trends (e.g., Mother’s Day).
  • Deep discounts may lead to long-term margin pressures for brands unless balanced with full-price sales strategies.

Consumer Behavior Insights

  • Shoppers are price-sensitive and actively seeking deals, as evidenced by the rush to purchase discounted products.
  • The popularity of skincare and beauty products suggests a growing focus on personal wellness among consumers.
  • Limited-time offers create a sense of urgency, driving immediate purchases and potentially boosting sales volumes.

Long-Term Effects

  • Frequent deep discounts may lead to brand devaluation, as consumers associate premium products with lower prices.
  • Discount chains may gain a competitive edge by consistently offering attractive deals, potentially altering market share dynamics.