India exports Muzaffarnagar's GI-tagged jaggery to Bangladesh

India exports Muzaffarnagar's GI-tagged jaggery to Bangladesh

  • 23.03.2025 04:08
  • tbsnews.net
  • Keywords: AI, Startup

India exported 30 tonnes of jaggery from Muzaffarnagar, Uttar Pradesh, to Bangladesh under Farmer Producer Organizations. The export, facilitated by APEDA, highlights the superior quality of Muzaffarnagar's GI-tagged jaggery and marks a milestone in agricultural exports.

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Estimated market influence

APEDA

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APEDA facilitated the export and supported quality standards for global competitiveness.

Brijnandan Agro Farmer Producer Company (FPC)

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Exported 30 tonnes of jaggery to Bangladesh, marking a significant step in agricultural exports.

Context

Analysis and Summary: India Exports GI-Tagged Jaggery to Bangladesh

Key Facts

  • Export Quantity: 30 tonnes of jaggery exported from Muzaffarnagar, Uttar Pradesh, to Bangladesh.
  • Exporter: Brijnandan Agro Farmer Producer Company (FPC), formed in 2023 with 545 members, including two women directors.
  • Export Facilitation: Supported by the Agricultural & Processed Food Products Export Development Authority (APEDA).
  • Financial Assistance: Rs 4 lakh received under Uttar Pradesh's Agri Export Policy.
  • Flag-off Ceremony: Held on 30 January 2025, organized by Basmati Export Development Foundation (BEDF).

Market Trends

  • Jaggery Demand: High demand in international markets due to superior quality of Muzaffarnagar jaggery.
  • Export Growth: Third success story for FPOs from western Uttar Pradesh after exports of Basmati rice to Lebanon and Oman.
  • Regulatory Support: APEDA's role in facilitating exports highlights the importance of institutional support for agricultural exports.

Competitive Dynamics

  • Quality Focus: Emphasis on maintaining quality standards for global competitiveness, supported by state government initiatives.
  • Sustainability: Training and technical support from BEDF ensure alignment with international production standards.
  • Women Representation: FPC includes two women directors, reflecting gender inclusivity in agricultural exports.

Strategic Considerations

  • Market Expansion: This export opens new avenues for Indian jaggery in Bangladesh, a sugarcane-producing nation.
  • Farmer Empowerment: Farmer Producer Organizations (FPOs) and Farmer Producer Companies (FPCs) play a pivotal role in scaling agricultural exports.
  • Policy Support: Financial assistance under the Agri Export Policy underscores the government's focus on boosting agricultural exports.

Long-Term Effects

  • Export Ecosystem: This export strengthens India's position as a global supplier of high-quality agri-products.
  • Sustainability and Quality: Focus on maintaining quality standards could lead to increased demand in other international markets.
  • Regulatory Impact: Support from APEDA and state policies may encourage similar exports from other regions, fostering competition and innovation.

This export marks a significant milestone for Indian agriculture, showcasing the potential of Farmer Producer Organizations and the importance of government support in unlocking global markets.