Apple may be reconsidering a plastic version of the Apple Watch SE

Apple may be reconsidering a plastic version of the Apple Watch SE

  • 23.03.2025 15:25
  • appleinsider.com
  • Keywords: Apple

Apple may be reconsidering plans to release a plastic Apple Watch SE due to production costs and design concerns, despite rumors suggesting it could appeal to children and lower costs compared to Samsung's smartwatches.

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The article discusses Apple's potential reconsideration of a plastic version of the Apple Watch SE. It mentions that the project is stalled due to design and cost issues, which could negatively impact their plans for a lower-cost model aimed at children.

Context

Analysis of Apple Considering a Plastic Apple Watch SE

Rumors and Delays

  • Rumor Status: Possible
  • Project Stalled: Design and cost issues have halted plans for a plastic version of the Apple Watch SE, initially aimed at kids.

Current Pricing and Materials

  • Current Price: $249 (Apple Watch SE) vs. $249 (proposed plastic version).
  • Current Material: Nylon composite used since 2022 for the back case.
  • Competitor Benchmark: Samsung's low-cost smartwatch is priced $50 lower than Apple's SE.

Environmental and Design Considerations

  • Apple’s Policy: Avoids plastic use whenever possible, prioritizing recyclable alternatives.
  • Development Challenges: Extra time and research required for sustainable materials.

Cost and Design Hurdles

  • Production Costs: Plastic version costs match the current metal/nylon model.
  • Design Concerns: Team unhappy with appearance of plastic prototype.

Market Implications

  • Target Audience: Potential appeal to parents seeking affordable, durable options for children.
  • Market Gap: Apple has not yet marketed a child-specific smartwatch, creating an untapped opportunity.

Competitive Landscape

  • Competitor Analysis: Samsung’s lower-priced smartwatches highlight the need for Apple to compete on affordability.
  • Potential Impact: A successful plastic SE could disrupt the budget wearable market and attract price-sensitive consumers.

Strategic Considerations

  • Long-Term Effects: Balancing sustainability goals with cost reduction may influence future product lines.
  • Regulatory Factors: No immediate mention of regulatory impacts, but environmental policies could shape material choices.

Timeline and Predictions

  • Rumor Origins: Plastic SE rumors began years ago. Current SE debuted in [year].
  • Launch Uncertainty: Unlikely to meet late 2025 debut due to current challenges.
  • Analyst Prediction: New SE and third-generation model expected before [specific time].

This analysis highlights the complexities Apple faces in balancing cost, design, sustainability, and market positioning for the Apple Watch SE.