Future Apple Watch models could get a surprising new feature — what we know

Future Apple Watch models could get a surprising new feature — what we know

  • 23.03.2025 18:00
  • tomsguide.com
  • Keywords: AI, Apple Watch

Apple is rumored to add AI-powered cameras to future Apple Watches, allowing users to recognize objects but not enabling FaceTime calls. Mark Gurman suggests the feature could debut in the Series 12 or later models, with different camera placements for standard and Ultra versions.

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Apple is considering adding AI-powered cameras to the Apple Watch, which may not be as helpful as hoped. The feature could be two or more years away from release.

Context

Analysis of Future Apple Watch Models with AI-Powered Cameras

Key Features

  • AI-Powered Cameras: Rumored feature for future Apple Watches, enabling users to "see the outside world" and receive AI-driven insights.
  • Timeline: Reportedly 2-3 years away, potentially arriving in Series 12 or later models.
  • Model Differentiation:
    • Standard Series Models: Front-facing camera lens (similar to iPhone's selfie camera).
    • Apple Watch Ultra: Side-mounted camera near the crown and button.

Market Impact

  • Enhanced Functionality: AI cameras could expand use cases beyond fitness tracking, appealing to tech enthusiasts and professionals.
  • Consumer Appeal: Potential to attract users seeking advanced smartwatch features, though limited by current FaceTime wrist calling absence.
  • Privacy Considerations: Implementation must address privacy concerns due to camera functionality.

Competitive Landscape

  • Differentiation from Competitors: Could set Apple Watches apart in the smartwatch market, but competition is heating up with other brands integrating advanced sensors and features.
  • Long-Term Effects: If successful, this feature could redefine smartwatch capabilities, influencing future product development across the industry.

Strategic Considerations

  • Technological Challenges: Miniaturization of cameras and AI integration pose technical hurdles.
  • Regulatory Implications: Potential need for compliance with new regulations regarding camera use in wearables.
  • Market Saturation: Apple must ensure this feature justifies its inclusion, given the current maturity of the smartwatch market.

Long-Term Effects

  • Potential for Innovation: AI cameras could pave the way for more advanced features in future iterations.
  • Ecosystem Integration: Enhanced integration with other Apple devices and services could amplify value for users.

This analysis highlights the strategic potential and challenges of integrating AI-powered cameras into Apple Watches, emphasizing their impact on market dynamics and consumer expectations.