Hailey Bieber Trades Strawberry Girl Makeup For Blueberry Blush In Spring 2025

Hailey Bieber Trades Strawberry Girl Makeup For Blueberry Blush In Spring 2025

  • 23.03.2025 19:24
  • glamour.com
  • Keywords: AI

Hailey Bieber introduces a new "blueberry blush" makeup trend for spring 2025, inspired by berries, featuring a purple-toned shade from Rhode. The look is easy to apply, with a natural flush achieved using products like Freck Beauty's Jam Sesh tint and Rare Beauty's Faith liquid blush.

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Estimated market influence

Hailey Bieber

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Analyst rating: N/A

Influencer and model who popularizes beauty trends.

Rhode

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Makeup brand that created the 'Plum' shade used by Hailey Bieber.

Freck Beauty

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Analyst rating: N/A

Makeup brand mentioned for their Cheekslime product.

Rare Beauty

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Analyst rating: N/A

Makeup brand with the Soft Pinch Liquid Blush in Faith.

Context

Business Insights and Market Implications Analysis

Key Facts and Data Points:

  • Date of Trend Launch: March 23, 2025
  • Influencer: Hailey Bieber
  • New Makeup Trend: "BERRY BLUSH" inspired by blueberries
  • Product Mentioned:
    • Rhode Pocket Blush in Plum (cool purple berry shade)
    • Freck Beauty Cheekslime Lip + Cheek Tint in Jam Sesh
    • Rare Beauty Soft Pinch Liquid Blush in Faith
  • Previous Trend: Strawberry-inspired makeup from summer 2023

Market Trends:

  • Shift in Aesthetic Preferences: Transition from strawberry to blueberry-inspired makeup highlights evolving consumer preferences for berry-toned beauty products.
  • Influence of Celebrity Endorsement: Hailey Bieber's Instagram and TikTok posts are likely to drive demand for the mentioned products.

Business Impact:

  • Brand Partnerships: Rhode, Freck Beauty, and Rare Beauty may see increased sales due to Bieber's endorsement.
  • Product Launch Timing: The release of "Plum" shade by Rhode aligns with the trend, positioning it as a key product for spring-summer 2025.

Consumer Behavior:

  • Preference for Natural Looks: Consumers are gravitating toward sun-kissed, rosy appearances that mimic natural flushes.
  • Ease of Application: Products like Freck Beauty Cheekslime and Rare Beauty Liquid Blush cater to consumers seeking easy-to-use makeup solutions.

Competitive Dynamics:

  • Copycat Trends: Competitors may release similar berry-toned products to capitalize on the trend.
  • Strategic Product Development: Brands should focus on shades that appeal to diverse skin tones, as noted by Bieber's comments in June 2024.

Long-Term Effects:

  • Establishment of Berry-Inspired Makeup: This trend may become a recurring theme in beauty collections, influencing future product launches.
  • Consumer Education: The text highlights the importance of educating consumers about fruit-based branding and its appeal.

Regulatory Considerations:

  • Safety Compliance: While not explicitly mentioned, beauty products must adhere to safety regulations, especially when using natural or food-derived ingredients.