Samsung Will Help Developers Earn More Money Than Google And Apple: What It Plans

Samsung Will Help Developers Earn More Money Than Google And Apple: What It Plans

  • 24.03.2025 04:07
  • news18.com
  • Keywords: Samsung, Galaxy Store, Cloud Gaming Platform

Samsung is offering an 80/20 revenue split for games on its Galaxy Store, effective May 15, surpassing Google and Apple's terms. Its cloud gaming platform allows instant access without downloads, boosting developer earnings.

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Estimated market influence

Samsung

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Samsung is changing its revenue split to 80/20, which benefits developers and publishers more than Google and Apple.

Galaxy Store

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Galaxy Store offers an 80/20 revenue split for games, increasing developer earnings.

Cloud Gaming Platform

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Samsung's cloud gaming platform allows immediate game access and increases conversion rates.

Context

Business Insights and Market Implications

  • Revenue Split Model: Samsung introduces an 80/20 revenue split for games on the Galaxy Store, giving developers and publishers a larger share compared to Google (70/30) and Apple (up to 70/30).
  • Implementation Date: The new revenue model will be effective from May 15 of this year.
  • Cloud Gaming Platform: Samsung’s cloud gaming platform allows developers to reach millions of Galaxy device users instantly, eliminating the need for app downloads or installations.
  • Increased Conversion Rates: By converting ad clicks directly into gameplay, Samsung claims to significantly boost top-of-funnel conversion rates and improve return on advertising investment (ROI) for publishers.
  • Attribution Solution: Samsung collaborates with AppsFlyer, a leading mobile measurement partner (MMP), to develop a cloud-based attribution solution. This enables developers to track user behavior, including in-game purchases, without requiring app installations.
  • Market Impact: The move positions Samsung as a more attractive platform for game developers and publishers, potentially increasing the quality and variety of games available on Galaxy devices.
  • Competitive Dynamics: This strategy could disrupt traditional app store models and challenge Google and Apple’s dominance in mobile gaming ecosystems.
  • Long-Term Effects: By simplifying user acquisition and improving monetization efficiency, Samsung aims to expand its gaming ecosystem and attract a larger player base on Galaxy devices.