Apple Watch to get cameras for AI features by 2027, says report

Apple Watch to get cameras for AI features by 2027, says report

  • 24.03.2025 06:24
  • financialexpress.com
  • Keywords: AI, Apple

Apple is adding cameras to Apple Watches by 2027 for AI features like Visual Intelligence. The Series embeds cameras in the display, while Ultra places them near the crown. These upgrades will offer real-time info by observing surroundings, with similar tech planned for AirPods.

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Apple is facing delays in upgrading Siri's language model, which could impact the integration of AI features in their products.

Bloomberg

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Bloomberg reported on Apple's plans to integrate cameras into Apple Watch and AirPods with AI capabilities.

Context

Analysis: Apple Watch to Get Cameras for AI Features by 2027

Key Facts and Data Points

  • Release Timeline: Apple plans to integrate cameras into its Apple Watch lineup within the next two years, with the upgrade expected by 2027.
  • Camera Integration:
    • Standard Apple Watch Series: Camera embedded "within the display".
    • Apple Watch Ultra: Camera positioned on the side near the digital crown and button.
  • AI Features: The cameras will enable "Visual Intelligence" to observe surroundings and provide real-time information, similar to the iPhone 16's AI-powered features.
  • AirPods Update: Apple is also exploring camera technology for future AirPod models to enhance functionality with AI capabilities.
  • In-House AI Development: Apple aims to develop its own AI models by 2027, replacing current external AI solutions.

Market Trends and Business Impact

  • Market Differentiation: The integration of cameras and advanced AI features positions Apple Watch as a leader in smartwatch innovation, potentially setting it apart from competitors like Samsung and Google.
  • Consumer Appeal: The addition of Visual Intelligence could attract tech-savvy users seeking real-time, AI-driven insights on their wrists.
  • Strategic Focus: Apple's push for AI in wearables aligns with broader company initiatives led by Mike Rockwell, including upgrades to Siri's language model and visionOS for AR glasses.

Competitive Dynamics

  • Competitor Pressure: This move could intensify competition in the wearable market, prompting other brands to accelerate their own AI and camera integration efforts.
  • Regulatory Considerations: The inclusion of cameras on wearables may raise privacy concerns, potentially leading to regulatory scrutiny or new guidelines for consumer electronics.

Long-Term Effects

  • Ecosystem Expansion: Apple's focus on integrating AI across its product line (smartwatches, AirPods, AR glasses) suggests a long-term vision for creating a cohesive ecosystem of intelligent, connected devices.
  • Technological Leadership: By developing in-house AI models, Apple aims to maintain control over its AI capabilities, enhancing performance and reducing reliance on external providers.

Strategic Considerations

  • User Experience Innovation: The ability to observe surroundings and provide real-time information could redefine how users interact with wearables, making them more indispensable for daily tasks.
  • Privacy and Security: As cameras become a standard feature on wearables, Apple will need to address user concerns about data collection and security to maintain trust.

This strategic push underscores Apple's commitment to leveraging AI as a core differentiator in the wearable tech market, with far-reaching implications for both consumers and competitors.