Mumbai: BEST Buses To Get Live Tracking On Google Maps, Here's What We Know

Mumbai: BEST Buses To Get Live Tracking On Google Maps, Here's What We Know

  • 24.03.2025 07:23
  • news18.com
  • Keywords: AI, Startup

Mumbai's BEST buses are partnering with Google Maps for real-time tracking, cutting waiting times from 35-45 minutes to 15-20 minutes. Passengers can plan journeys using route suggestions and multi-modal options, including buses, metro, and taxis, for smoother commutes.

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Estimated market influence

Google Maps

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Analyst rating: N/A

Google Maps is partnering with BEST to provide real-time bus tracking, enhancing public transportation efficiency.

BEST

BEST

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Analyst rating: Buy

BEST is collaborating with Google Maps to improve their services and reduce waiting times for passengers.

Context

Business Insights and Market Implications Analysis

Key Facts and Data Points:

  • Waiting Time Reduction: BEST aims to cut waiting times between buses from 35-45 minutes to just 15-20 minutes, improving service frequency.
  • Google Maps Integration: Passengers will soon access real-time tracking of BEST buses via Google Maps, enabling better journey planning.
  • Multi-Modal Travel Suggestions: The app will recommend the fastest and most efficient options, including BEST buses, metro, local trains, auto-rickshaws, and taxis.
  • Live Updates: Real-time notifications on bus arrival times, delays, and route changes will be available.
  • Implementation Timeline: The feature is expected to go live within one month.

Business Impact:

  • Enhanced Operational Efficiency: By reducing waiting times and improving service frequency, BEST can attract more passengers, increasing ridership and revenue.
  • Improved Customer Satisfaction: Real-time tracking and route suggestions will make commuting more predictable and convenient, potentially boosting customer loyalty.
  • Competitive Dynamics: This integration positions BEST as a leader in adopting technology for public transport, creating a competitive edge over other modes of transportation like taxis and metro services.

Market Trends:

  • Growing Demand for Digital Integration: The move aligns with global trends where public transport systems are increasingly integrating real-time tracking and digital platforms to enhance user experience.
  • Potential Expansion: Other cities and transport authorities may follow suit, leading to broader adoption of similar technologies in the Indian transportation sector.

Strategic Considerations:

  • Strategic Partnership with Google Maps: Collaborating with a global tech giant like Google can enhance BEST’s technological capabilities and reach, potentially attracting investment and innovation.
  • Long-Term Effects: Improved tracking and route optimization could lead to better traffic management and reduced operational costs over time.

Regulatory Implications:

  • Regulatory Benchmarking: This initiative sets a benchmark for other public transport systems in India, possibly prompting regulatory bodies to enforce similar technological advancements across the industry.