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Apple Watch could feature visual intelligence with built-in cameras by 2027: Report

  • 24.03.2025 07:59
  • fonearena.com
  • Keywords: AI, Apple Watch

Apple is reportedly developing cameras for the Apple Watch by 2027 to support AI-driven Visual Intelligence, with plans to integrate this feature across devices including AirPods using its own AI models. Bloomberg’s Mark Gurman notes the technology aims to enhance wearable functionality, with camera placement details varying between standard and Ultra models.

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Apple is planning to add cameras to the Apple Watch for AI features like Visual Intelligence.

Context

Analysis of Apple's Plans for Visual Intelligence in Apple Watch

Key Facts and Data Points

  • Report Source: Bloomberg’s Mark Gurman
  • Timeline: Cameras expected by 2027
  • Models Affected:
    • Standard Apple Watch: Camera embedded within the display (cutout or under-display)
    • Apple Watch Ultra: Camera placed on the side, next to the digital crown and side button

Market Trends and Business Impact

  • AI Integration in Wearables: Apple aims to position the Apple Watch as an AI-focused device, leveraging Visual Intelligence for tasks like event details extraction and restaurant information lookup.
  • Shift to In-House AI Models: Apple plans to transition from external AI models (ChatGPT, Google) to its own in-house technology by 2027.

Competitive Dynamics

  • Differentiation: Adding cameras and AI capabilities could set Apple Watches apart from competitors like Samsung and Google, which may not have similar features.
  • Ecosystem Synergy: Integration with AirPods (also expected to feature cameras) enhances the overall ecosystem for Apple users.

Strategic Considerations

  • Leadership Changes: Mike Rockwell now leads efforts for Visual Intelligence and Siri LLM upgrades, critical for wearable AI features.
  • Long-Term Vision: Apple’s goal is to make Visual Intelligence a core feature across its devices, including wearables.

Long-Term Effects and Regulatory Implications

  • Consumer Behavior: The integration of advanced AI in wearables may drive increased adoption of smartwatches for productivity and convenience.
  • Regulatory Concerns: Potential privacy implications of built-in cameras in wearable devices could attract regulatory scrutiny.