Apple is reportedly planning a huge future Apple Watch upgrade to turn it into an AI device with onboard cameras

Apple is reportedly planning a huge future Apple Watch upgrade to turn it into an AI device with onboard cameras

  • 24.03.2025 10:30
  • techradar.com
  • Keywords: AI, Apple Watch

Apple is reportedly developing an AI-powered Apple Watch with onboard cameras for both Series and Ultra models, as suggested by Mark Gurman. The feature would allow users to scan surroundings using AI, potentially displaying information on the screen or via Siri. While the upgrade is likely generations away, it could enhance functionality similar to iPhone features like Visual Lookup.

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Apple is considering adding cameras to the Apple Watch Series and Ultra models to turn it into an AI-powered wearable. This upgrade could be generations away but shows Apple's exploration in AI wearables.

Context

Analysis of Apple's Future Apple Watch AI Upgrade

Key Facts and Data Points

  • Report Source: Mark Gurman, Apple insider and author of Apple Intelligence.
  • Upgrade Timeline: Likely "generations away," not expected soon.
  • Features:
    • Cameras: Both Series and Ultra models under consideration.
      • Series: Front-facing camera (like iPhones).
      • Ultra: Side-mounted camera near Digital Crown.
    • AI Integration: Onboard AI processing for real-time object recognition, similar to Visual Lookup in iPhone 16.
    • UI/UX: Limited screen size may require voice integration via Siri or AirPods.
  • Potential Use Cases:
    • Identify landmarks, objects, and surroundings on demand.
    • Enable future FaceTime support for wrist-based video calls.

Market Implications

  • Wearable AI Growth: Apple is positioning itself as a leader in AI-powered wearables, a market currently lacking successful products.
  • Competitive Landscape: Competitors like Meta (with its AI glasses) and others are also exploring similar technologies, creating a competitive race.
  • Consumer Interest: The success of Visual Intelligence on iPhones suggests strong consumer appetite for AI-driven features in wearables.

Competitive Dynamics

  • Differentiation: Apple's integration of cameras and AI could set the Apple Watch apart from competitors like Fitbit, Samsung, and Google Wear OS devices.
  • Strategic Focus: Emphasizes Apple's long-term vision to expand beyond fitness tracking into more intelligent, context-aware wearables.

Strategic Considerations

  • Design Challenges: Integrating cameras into compact wristwear without compromising functionality or aesthetics will be critical.
  • Privacy and Security: Onboard AI processing raises questions about data handling and privacy, which Apple must address to maintain consumer trust.
  • Ecosystem Integration: Potential synergy with other Apple products (e.g., iPhone, AirPods) could enhance the overall user experience.

Long-Term Effects

  • Enhanced User Experience: AI-driven features could redefine how users interact with wearables, making them more indispensable.
  • New Revenue Streams: Possible expansion into AI-powered services or accessories tied to the upgraded Apple Watch.

This upgrade underscores Apple's commitment to innovation in wearables and its strategic focus on leveraging AI to create smarter, more intuitive devices.