Samsung smart glasses may launch alongside Moohan XR headset later in 2025

Samsung smart glasses may launch alongside Moohan XR headset later in 2025

  • 24.03.2025 10:55
  • business-standard.com
  • Keywords: AI, Market Growth

Samsung is developing XR smart glasses codenamed "Haean," set to launch in late 2025 alongside the Moohan headset. These glasses will feature a Snapdragon XR2 Plus Gen 2 chip, a 12MP camera, and sensors for gesture control, potentially using Gemini AI for navigation without a display.

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Estimated market influence

Samsung

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Analyst rating: N/A

Samsung is developing a new pair of extended reality (XR) smart glasses, codenamed 'Haean', aiming to optimize comfort and user-friendliness. They are expected to feature advanced hardware components like the Qualcomm Snapdragon XR2 Plus Gen 2 chip, a 12MP camera, and a 155mAh battery, as well as AI integration with Gemini for enhanced functionality.

Qualcomm

Qualcomm

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Analyst rating: Buy

Qualcomm's Snapdragon XR2 Plus Gen 2 chip is being used in both Samsung's upcoming smart glasses and the Project Moohan headset, indicating a significant role in enabling high-performance extended reality devices.

Google

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Google's Android XR platform is powering both Samsung's smart glasses and the Project Moohan headset. Additionally, Google's Gemini AI is expected to play a crucial role in system navigation for these devices, enhancing their functionality and user experience.

Project Moohan

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Analyst rating: N/A

The Project Moohan headset is an extended reality device that shares the same processor as Samsung's smart glasses. It serves as a key reference point in understanding the capabilities and market positioning of Samsung's upcoming product.

Context

Analysis of Samsung Smart Glasses Launch

Overview

  • Expected Launch: Late 2025
  • Codename: Haean
  • Platform: Google's Android XR platform

Key Features and Specifications

Hardware

  • Processor: Qualcomm Snapdragon XR2 Plus Gen 2 (same as Project Moohan headset)
  • Camera: 12MP built-in camera
  • Battery: 155mAh battery
  • Sensors: Multiple sensors for gesture control and fitness tracking

Design and Comfort

  • Focus on optimizing comfort and fit for various face shapes.
  • Aimed at providing greater flexibility compared to bulkier XR headsets.

Software Integration

  • Android XR Platform: Glasses may not include a display, aligning with Google's platform support for screenless devices.
  • Gemini AI: Expected to play a key role in system navigation, enabling tasks like:
    • Providing directions
    • Translating conversations
    • Summarizing messages from smartphones

Market Positioning and Strategy

  • Target Audience: Wider audience due to focus on comfort and customization.
  • Competitive Differentiation: Emphasis on user-friendly design and integration with Google's ecosystem.

Competitive Landscape

  • Key Competitors: Apple (with传闻中的增强现实 glasses), Microsoft, Sony, and others in the XR space.
  • Strategic Considerations: Samsung's entry into the XR market could strengthen its position in wearable technology, particularly if it can differentiate itself through comfort and AI integration.

Long-Term Effects and Industry Implications

  • Potential Impact on Wearable Tech Market: Could disrupt the compact XR glasses segment if successful.
  • Focus Areas for Future Development: Battery life, software optimization, and expanding use cases for Gemini AI.

Regulatory Considerations

  • Compliance: Likely to adhere to health and safety standards for extended wearable device usage.
  • Privacy Concerns: Potential regulatory scrutiny due to features like camera integration and data collection.

This analysis highlights Samsung's strategic move into the XR glasses market, focusing on comfort, customization, and AI-driven functionality, with significant implications for competition and long-term industry dynamics.