Tesla is still taking deposits on its long overdue Roadster, despite promising it would arrive in 2020

Tesla is still taking deposits on its long overdue Roadster, despite promising it would arrive in 2020

  • 24.03.2025 13:13
  • techradar.com
  • Keywords: No, No

Tesla continues to accept $50,000 deposits for its delayed Roadster, despite no updates on delivery or specs since its 2017 reveal. Some customers question the long wait, while others note that investing their deposits in Tesla stock could have yielded higher returns.

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Tesla

Tesla

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Analyst rating: Neutral

Tesla is taking deposits for the Roadster 2 despite no updates on delivery, which could affect customer trust.

Cybertruck

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Analyst rating: N/A

Mentioned as a comparison to understand Tesla's reservation process.

Context

Analysis: Tesla Roadster 2 - Business Insights and Market Implications

Overview

  • Product Delay: Tesla's Roadster 2, unveiled in 2017 with an expected delivery date of 2020, remains delayed without updates on production timelines, specifications, or pricing.
  • Reservation System: Tesla continues to accept reservations for the Roadster 2, requiring a $5,000 deposit upfront and an additional $45,000 within 10 days to secure a build slot. Limited edition models cost $250,000 each.

Financial Aspects

  • Deposit Model: Tesla's reservation system generates significant cash flow despite no clear delivery timeline.
  • Investment Comparison: If reservations were invested in Tesla stock at its 2017 price ($21 per share), the investment would now be worth approximately $3 million, highlighting opportunity cost.

Customer Sentiment

  • Patience Wearing Thin: Customers are growing impatient with delays, with some considering legal action against Tesla.
  • Overpromising Risks: The Roadster 2's promises (e.g., 1.9-second 0-60mph sprint and 620-mile range) raise questions about feasibility and trust.

Competitive Dynamics

  • Market Positioning: Tesla's strategy of generating revenue through reservations while delaying product delivery is unique but risky.
  • Brand Perception: The delay could harm Tesla's reputation for reliability, potentially affecting customer loyalty and future sales.

Regulatory Risks

  • Legal Concerns: Tesla's Full Self-Driving package was previously downgraded from "hands-off" to "supervised" mode, indicating regulatory challenges may arise if the Roadster 2 fails to meet expectations.
  • Consumer Protection: Customers who paid deposits may seek refunds or compensation if the product is indefinitely delayed.

Long-Term Implications

  • Strategic Focus: Tesla's focus on high-end products like the Roadster 2 may divert resources from more sustainable growth areas, such as mass-market EVs.
  • Market Saturation: The luxury EV market is becoming increasingly competitive, with companies like Rivian and Lucid Motors offering similar high-performance vehicles.

Conclusion

  • Key Takeaway: Tesla's ability to sustain customer interest and trust in the Roadster 2 will be critical for its long-term success. Continued delays may harm brand reputation and financial performance.
  • Strategic Consideration: Investors and customers will closely monitor Tesla's ability to deliver on its promises, especially as competition intensifies in the luxury EV market.

This analysis highlights the risks and opportunities associated with Tesla's delayed Roadster 2 launch and its potential impact on the company's business strategy and market position.