AirPods Max is getting a big update with lossless audio and ultra-low latency — here's how it works

AirPods Max is getting a big update with lossless audio and ultra-low latency — here's how it works

  • 24.03.2025 14:14
  • tomsguide.com
  • Keywords: AirPods Max, Apple

AirPods Max now support lossless audio (24-bit/48kHz) and ultra-low latency via USB-C, enhancing music quality and gaming performance. The update includes a wired listening mode and compatibility with 3.5mm jacks for improved utility.

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Estimated market influence

Apple

Apple

Positivesentiment_satisfied
Analyst rating: Buy

Apple is introducing new features to AirPods Max, enhancing their audio quality and functionality.

Sony

Sony

Negativesentiment_dissatisfied
Analyst rating: Buy

Sony's WH-1000XM5 competes with Apple's AirPods Max, but the latter is getting an update that may affect Sony's market position.

Context

Analysis of AirPods Max Update: Business Insights and Market Implications

Key Updates

  • Wired Listening Mode: The USB-C equipped AirPods Max now supports wired listening via a cable included in the box.
  • Lossless Audio: Supports up to 24-bit, 48Khz lossless audio, offering higher quality than previous wireless limitations.
  • Low Latency Mode: Reduces latency for gaming and live-streaming applications.
  • 3.5mm Headphone Jack Adapter: Available as an additional purchase, catering to users with older devices.

Market Impact

  • Enhanced Audio Experience: The update positions AirPods Max as a stronger competitor in the premium headphone market, particularly for audiophiles and music producers seeking high-quality sound.
  • Competitive Landscape: Apple's move to include lossless audio and low latency features could intensify competition with brands like Sony (e.g., WH-1000XM5) and Bose.

Strategic Considerations

  • Target Audience Expansion: The inclusion of wired listening and spatial audio features caters to both consumers and professionals, broadening the product's appeal.
  • Compatibility and Accessibility: The availability of a 3.5mm adapter ensures compatibility with older devices, maintaining relevance in diverse markets.

Long-Term Effects

  • Customer Loyalty: Improved audio quality and professional-grade features may strengthen Apple's position among creative professionals and audiophiles.
  • Innovation Leadership: By integrating advanced audio technologies, Apple reinforces its reputation as a leader in audio innovation.

Release and Availability

  • Release Date: The update will be available in April for the USB-C model AirPods Max only.
  • Price Implications: No direct mention of price changes, but the inclusion of premium features may justify higher pricing against competitors.

Industry Implications

  • Regulatory Considerations: No specific regulatory impacts mentioned, but compliance with audio quality standards could influence market adoption.
  • Consumer Demand: The update is likely to drive demand among tech-savvy consumers and professionals seeking cutting-edge audio solutions.

This analysis highlights how Apple's strategic updates to the AirPods Max aim to solidify its position in the premium headphone market while addressing key pain points of audiophiles and professionals.