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New media potential, an inspiring story of ‘Cokeman, a content creator

  • 24.03.2025 14:47
  • gna.org.gh
  • Keywords: Cokeman, TikTok, Favoured Brands Network

Cokeman, a Ghanaian content creator, rose to fame during COVID-19 by leveraging TikTok to showcase Ghanaian culture and traditions. With millions of followers across platforms, he leads a team of influencers and partners with organizations to advocate social issues, despite facing challenges like financial constraints and peer backlash. His journey highlights the potential of new media for empowerment and inspiration.

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Estimated market influence

Cokeman

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Cokeman is a content creator who has gained significant recognition and followers on social media platforms like TikTok, Facebook, and YouTube. He uses his influence to inspire others with motivational messages and collaborates with organizations like the Favoured Brands Network to advocate for social issues such as environmental sanitation.

TikTok

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TikTok is a platform that has played a crucial role in Cokeman's success by enabling him to reach millions of followers and grow his influence as a content creator. It has been instrumental in transforming his creativity into a successful career.

Favoured Brands Network

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The Favoured Brands Network is a U.S.-based Ghanaian organization that partners with Cokeman and his team to nurture their talents, provide practical skills, and advocate for social issues through clean-up campaigns.

Context

Analysis of Cokeman's New Media Journey: Business Insights and Market Implications

Overview

  • Cokeman (Angel Kofi Boakye Obodai) is a 31-year-old Ghanaian content creator leveraging new media platforms like TikTok, Facebook, and YouTube to build a significant online presence.
  • His success story highlights the potential of social media as a tool for business growth, cultural expression, and societal impact.

Achievements

  • Online Presence:
    • TikTok: 3 million followers
    • Facebook: 800,000 followers
    • YouTube: 160,000 followers (with 230 subscribers)
  • Influence: His content focuses on Ghanaian culture, struggles, and aspirations, resonating with millions during the COVID-19 pandemic.

Team and Partnerships

  • Team Structure: Leads a team of 50 individuals, including 20 influential content creators.
  • Partnership: Collaborates with Favoured Brands Network, a U.S.-based Ghanaian organization led by Queen-mother Oseadeayo Ohemaa Ofosua Aduanwomah Amoakoa Ahoufe.
  • Focus Areas: Advocacy for social issues like environmental sanitation through clean-up campaigns.

Challenges

  • Financial Constraints: Limited resources hinder progress and new project execution.
  • Peer Competition: Backlash from competitors causes emotional strain and complicates creative processes.

Strategic Considerations

  • Scalability: Cokeman’s team-based approach demonstrates potential for scaling influence and impact.
  • Content Strategy: Focus on cultural relevance and social issues aligns with growing demand for authentic, purpose-driven content.
  • Partnership Opportunities: Collaboration with corporate and private sectors could amplify reach and sustainability.

Market Implications

  • Influencer Marketing Growth: Cokeman’s success underscores the rising importance of influencers in shaping consumer behavior and brand loyalty.
  • Cultural Export Potential: Ghanaian culture and storytelling have global appeal, positioning creators like Cokeman as key players in the global content market.
  • Social Impact Influence: Leveraging platforms for social advocacy can enhance brand credibility and attract purpose-driven audiences.

Long-Term Effects

  • Economic Impact: Cokeman’s journey highlights the economic potential of new media, offering opportunities for local talent to thrive globally.
  • Regulatory Considerations: As influencer marketing grows, there may be a need for regulations to ensure transparency and protect consumer interests.

Conclusion

Cokeman’s story exemplifies how creativity, perseverance, and strategic partnerships can transform individual success into broader societal impact. His model offers valuable insights for businesses, policymakers, and aspiring creators looking to leverage new media for growth and influence.