Samsung Reportedly Planning to Release XR Glasses This Year

Samsung Reportedly Planning to Release XR Glasses This Year

  • 24.03.2025 14:47
  • roadtovr.com
  • Keywords: AI, Startup

Samsung is reportedly developing XR glasses called "Haen," set to launch by the end of 2025, running on Google's Android XR OS. The glasses aim to offer an advanced user experience as Samsung enters the XR market.

Alphabet ReportsMETAsentiment_dissatisfiedCLsentiment_dissatisfiedMSFTsentiment_neutralQCOMsentiment_satisfied
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Estimated market influence

Samsung

Positivesentiment_satisfied
Analyst rating: N/A

Leading the development of XR glasses and Project Moohan, leveraging Google's Android XR OS.

Google

Positivesentiment_satisfied
Analyst rating: N/A

Partnership with Samsung on Android XR operating system for their devices.

Meta

Meta

Negativesentiment_dissatisfied
Analyst rating: Strong buy

Shifted focus from hardware manufacturing to R&D, impacting potential partnerships.

LG

LG

Negativesentiment_dissatisfied
Analyst rating: Buy

Did not proceed with hardware manufacturing as initially rumored.

Microsoft

Microsoft

Neutralsentiment_neutral
Analyst rating: Strong buy

Leaked information about Samsung's XR efforts.

Qualcomm

Qualcomm

Positivesentiment_satisfied
Analyst rating: Buy

Potential collaboration through Snapdragon Summit events.

Context

Analysis and Summary: Samsung Planning XR Glasses Release

  • Key Player: Samsung is developing an unnamed mixed reality headset ("Project Moohan") running on Google's Android XR OS, alongside a pair of XR glasses codenamed "Haen."
  • Market Context: Apple’s Vision Pro is already established, with Samsung aiming to offer a more advanced user experience.
  • Device Details:
    • Codename: Haen (Korean for "coast" or "seashore").
    • Reportedly includes features like payment functions, gesture recognition, and facial recognition.
    • Launch timeframe: Q3 2025.
  • Development Status: Functions and specs are being finalized, with no specific details on displays or advanced functionalities yet.
  • Partnerships: Samsung is leveraging its partnership with Google to integrate Android XR into its devices.
  • Competitive Landscape:
    • Samsung’s entry could intensify competition in the XR glasses market.
    • Previous rumors and trademark filings (e.g., "Galaxy Glasses") suggest long-term planning.
  • Potential Launch Platforms: Possible unveilings at Google I/O, Qualcomm Snapdragon Summit, or a dedicated event for Project Moohan and Haen.
  • Strategic Considerations: Samsung’s focus on user experience and integration with Google could differentiate its products in the market.

Long-Term Implications:

  • The release of Haen and Project Moohan could position Samsung as a key player in the XR ecosystem, potentially influencing market dynamics and driving innovation.
  • Regulatory impacts may arise from data privacy concerns related to features like facial recognition and gesture tracking.