The Apple Watch may get a new life as a camera-equipped AI device

The Apple Watch may get a new life as a camera-equipped AI device

  • 24.03.2025 14:53
  • msn.com
  • Keywords: AI, Apple

The Apple Watch may soon feature cameras to enhance its AI capabilities, transforming it into a more versatile assistant for visual tasks.

Jonathan Le Ner won the People's Puskas award with a stunning scissor kick, thanks to Veo cameras capturing and sharing amateur goals globally.

Apple NewsApple ReportsAAPLsentiment_dissatisfiedVEOEFsentiment_satisfied
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Estimated market influence

Apple

Apple

Negativesentiment_dissatisfied
Analyst rating: Buy

Apple's AI features have not yet been fully integrated into the Apple Watch, which is a hindrance to its potential as an AI assistant.

Veo

Veo

Positivesentiment_satisfied
Analyst rating: Buy

Veo created the People's Puskas award and provided intelligent sports cameras that enabled capturing goals, enhancing amateur football's visibility.

Context

Business Insights and Market Implications Analysis

Apple Watch AI Integration

  • Key Facts:

    • Apple is exploring integrating cameras into future iterations of the Apple Watch for AI purposes.
    • Two camera designs are under development: one under the display for standard models and a lens near the crown for Ultra models.
    • Cameras will primarily serve AI functions, not for selfies or video calls.
    • Siri and Apple Intelligence integration on watchOS is expected within 1-2 years.

  • Market Implications:

    • AI Expansion: Apple aims to leverage its ecosystem (messages, calendar) to enhance the utility of an AI-equipped Watch.
    • Competitive Landscape: Addresses the gap in wearable AI devices, with failed attempts by Amazon and Microsoft creating market opportunity.
    • Strategic Advantage: The frictionless nature of wearables aligns with AI's potential for ambient computing.

  • Long-Term Effects:

    • Could redefine use cases for wearables beyond fitness tracking (e.g., real-time info, navigation).
    • May drive ecosystem integration across Apple devices and services.

Veo Camera in Amateur Football

  • Key Facts:

    • Veo's AI-powered sports cameras enable automated capture of goals, leading to viral moments like Jonathan Le Ner's scissor kick win.
    • Over 2,000 submissions from 50 countries for the People's Puskas award.
    • Le Ner won by a margin of 88 votes after leveraging social media and community support.

  • Market Implications:

    • Democratization of Sports: Technology empowers amateur athletes to gain recognition through viral content.
    • Social Media Impact: Clubs and players use platforms like Instagram and YouTube for promotion, with Veo's camera tech driving engagement.
    • Mainstream Growth: Amateur leagues are gaining mainstream attention, challenging traditional football media.

  • Strategic Considerations:

    • Potential partnerships between Veo and football clubs/academies to enhance visibility.
    • Rise of influencer marketing in sports, with clubs leveraging social networks for support.

  • Regulatory and Industry Impact:

    • No immediate regulatory issues identified, but focus on data privacy with AI cameras.