Apple to put cameras in its Apple Watches for AI-powered visual intelligence

Apple to put cameras in its Apple Watches for AI-powered visual intelligence

  • 24.03.2025 17:38
  • gizmochina.com
  • Keywords: AI, Apple, Wearable Technology

Apple is developing new Apple Watch models with integrated cameras for AI-powered visual intelligence, expected by 2027. These devices will use in-house AI systems to enhance features like object recognition and spatial audio, aiming to create deeper AR interactions within Apple’s ecosystem.

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Apple is developing new Apple Watches with integrated cameras to enhance Visual Intelligence, which will provide contextual information using AI. This move could potentially disrupt the wearable tech market and position Apple as a leader in AI-integrated wearables.

Context

Apple's Ambitions for AI-Powered Wearables

Key Developments

  • Camera Integration: Apple is developing new Apple Watch models with integrated cameras, expected to launch by 2027.
  • Purpose of Cameras: The cameras are not for photography or video calls but for Visual Intelligence, an AI feature that provides contextual information when pointed at objects or text.

Hardware Details

  • Standard Models: Exploring under-display sensors or visible cutouts for the camera.
  • Apple Watch Ultra: Visible camera module placed next to the Digital Crown for quick scanning.

AI and Feature Expansion

  • Visual Intelligence: Extends functionality similar to Apple's Lens, deeply integrated into its ecosystem.
  • Potential Applications: Spatial audio enhancements and gesture-based controls for AR environments.

Strategic Shifts

  • AI Model Transition: Shifting from third-party models (e.g., ChatGPT) to in-house AI systems for improved performance and integration.

Competitive Landscape

  • Market Positioning: Apple aims to differentiate itself by embedding advanced AI directly into wearables, creating a seamless ecosystem experience.

Long-Term Implications

  • Wearable Innovation: This move could redefine the wearable tech market, positioning Apple as a leader in AI-driven wearables.
  • Regulatory Considerations: Potential future impacts on privacy and data usage policies as AI capabilities expand.

This development underscores Apple's strategic focus on integrating cutting-edge technology into its wearable devices, with significant implications for the broader tech industry and consumer experience.