Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it

Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it

  • 24.03.2025 22:44
  • techradar.com
  • Keywords: Philips Hue, Ring

Philips Hue is reportedly developing a video doorbell, as evidenced by images in their app update. The device integrates with their smart home ecosystem, offering encrypted setup via QR code but requiring wired installation, limiting its appeal for renters.

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Estimated market influence

Philips Hue

Positivesentiment_satisfied
Analyst rating: N/A

Expanding product line into video doorbells, leveraging existing smart home ecosystem.

Ring

Ring

Neutralsentiment_neutral
Analyst rating: Strong buy

Competitor in the video doorbell market mentioned as a benchmark.

Context

Philips Hue's Potential Entry into Video Doorbell Market: Business Insights and Market Implications

Key Facts and Data Points:

  • Product Name: Philips Hue Secure Doorbell
  • Expected Launch: Late 2025 (August to October)
  • Design:
    • Vertically tall rectangle with a camera lens and sensors at the top.
    • Large, circular ring button on the bottom.
  • Connectivity:
    • Bluetooth for setup.
    • Wi-Fi for internet connectivity.
  • Security Features:
    • Encrypted video transmission via QR code setup.
  • Installation:
    • Wired installation required (not battery-powered).
    • Likely compatible with existing Philips Hue smart home systems and third-party platforms like Apple HomeKit, Alexa, and Google Assistant.

Market Trends and Business Impact:

  • Expansion of Smart Home Ecosystem: Philips Hue is expanding its product portfolio from lighting to security products, including cameras and contact sensors. The doorbell will integrate seamlessly with their existing ecosystem.
  • Competitive Landscape:
    • Joining a crowded market with established players like Ring (Amazon), Reolink, Arlo Technologies, and SimpliSafe.
    • Philips Hue's strength lies in its integration with smart lighting systems, offering a potential advantage over competitors.

Strategic Considerations:

  • Target Audience: Homeowners invested in the Philips Hue ecosystem looking for integrated security solutions.
  • Challenges:
    • Wired installation limits appeal to renters or those without existing wiring.
    • Faces competition from well-established brands like Ring and Arlo, which have significant market share and brand recognition.

Long-Term Effects and Industry Implications:

  • Potential Market Share: Philips Hue's entry could capture a niche in the smart home segment due to ecosystem integration but may face challenges in competing with established players.
  • Innovation: The doorbell's design and features suggest a focus on security and ease of use, aligning with current consumer trends towards smart, integrated home solutions.

Conclusion:

Philips Hue's foray into video doorbells signals a strategic move to expand their smart home offerings. While the product has potential due to seamless ecosystem integration, it faces challenges in a competitive market. The 2025 launch timing suggests a deliberate approach, aiming to capitalize on holiday season demand.