Why QR codes matter, and how to use them effectively

Why QR codes matter, and how to use them effectively

  • 25.03.2025 02:56
  • thehindu.com
  • Keywords: QR Code, Google Chrome, Brave Browser

QR codes are versatile marketing tools used to promote businesses, share information, or enhance personal branding. They offer creative applications, such as adding life stories to gravestones, but also pose risks like scams and may face user unfamiliarity.

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Estimated market influence

Google

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Google introduced an option for users to sign in and verify themselves by scanning QR codes.

Brave

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The Brave browser allows users to create QR codes through its menu, which can be customized without branding.

Context

Analysis and Summary of QR Codes: Business Insights and Market Implications

Overview

  • Invention: QR codes invented by Masahiro Hara in 1994 for automotive purposes.
  • Current Use: Evolved beyond original purpose, now widely used in advertising, personal branding, and information sharing.

Evolution and Use Cases

  • Historical Context: Originally designed for automotive classification but now integral to digital marketing and communication.
  • Modern Applications:
    • Promoting businesses and brands.
    • Personal branding tools.
    • Sharing information efficiently (e.g., gravestones with life stories, Google sign-in via QR codes).

Creation Methods

  • Browser Tools:
    • Chrome: Generate QR codes through "Cast, save and share" menu.
    • Brave: Lion mascot included; similar process for generation.
  • Third-party Generators:
    • Offer customization but may require sign-ups or branding inclusion.

Merits of QR Codes

  • Visual Appeal: Transform long links into engaging visual patterns.
  • Offline Promotion: Effective in offline spaces (e.g., business cards linking to publications).
  • Language Barrier Overcoming: Easier than spelling out URLs for non-English speakers.
  • Speed and Convenience: Faster scanning compared to manual URL entry.

Disadvantages of QR Codes

  • Security Risks: Potential for malicious use, such as phishing or virus transmission.
  • Surge Pricing: Restaurants using QR codes for dynamic pricing.
  • Transparency Issues: Lack of URL information (domain, owner) visible.
  • User Familiarity: Non-technical users may find them impersonal or challenging to use.

Market Trends and Business Impact

  • Adoption Growth: Increasing use across industries, from retail to personal branding.
  • Competitive Dynamics:
    • Tools like Chrome and Brave offer ease of use but with branding limitations.
    • Third-party generators provide customization but may complicate access.
  • Strategic Considerations:
    • Balance between customization and simplicity for broader appeal.
    • Address security concerns through user education and verification processes.

Long-term Effects and Regulatory Implications

  • Future Trends: Likely increased adoption as digital literacy grows.
  • Regulatory Needs: Potential regulations to combat malicious QR code use, ensuring consumer protection.

This analysis highlights the transformative potential of QR codes in business and marketing while addressing challenges that need strategic and regulatory attention.