Apple launches Hearing Aid service in Saudi Arabia in push for health tech in the Middle East

Apple launches Hearing Aid service in Saudi Arabia in push for health tech in the Middle East

  • 25.03.2025 17:42
  • msn.com
  • Keywords: Hearing Loss, Market Share

Apple launched its Hearing Aid and Hearing Test services in Saudi Arabia, offering free access to those with mild to moderate hearing loss via AirPods Pro 2. The move expands Apple's health tech presence in the Middle East, with plans to roll out further in the region.

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Estimated market influence

Apple

Apple

Positivesentiment_satisfied
Analyst rating: Buy

Apple has launched Hearing Aid and Hearing Test services in Saudi Arabia, expanding its health tech offerings. The service is available on AirPods Pro 2 through a free software update. Apple's market share in personal audio devices was 18% in 2024, the highest among competitors like Samsung (8.3%).

Samsung Electronics

Negativesentiment_dissatisfied
Analyst rating: N/A

While not directly mentioned as having a negative role, Samsung is noted to have a market share of 8.3%, significantly lower than Apple's 18%.

Context

Business Insights and Market Implications: Apple's Hearing Aid Service Launch in Saudi Arabia

Market Expansion

  • Apple has launched its Hearing Aid and Hearing Test features in Saudi Arabia, expanding its health tech offerings in the Middle East.
  • The service is now available in six countries in the region: UAE, Iraq, Jordan, Kuwait, Qatar, and Saudi Arabia.
  • Apple received approval from the Saudi Food and Drug Authority for the AirPods Pro 2's hearing features.

Product Features

  • Hearing Aid Feature: Supports individuals with mild to moderate hearing loss through personalized sound adjustments.
  • Hearing Test: Uses acoustic science to provide hearing level information, including an audiogram for professional evaluation.
  • Available as a free software update on AirPods Pro 2, delivered automatically during charging.

Industry Impact

  • The global hearing aid market is growing, with shipments of personal audio devices reaching 455 million units in 2024, up by 11.2% annually.
  • Apple leads the market with a 18% share, followed by Samsung at 8.3%.
  • Hearing loss affects 1.5 billion people globally, or 20% of the population, with projections rising to 700 million by 2050.

Competitive Landscape

  • Apple's entry into the hearing aid market with affordable, over-the-counter solutions like AirPods Pro could disrupt traditional hearing aid providers.
  • The $300 price point for AirPods Pro compared to $6,000 for conventional hearing aids makes them an attractive alternative for mild to moderate hearing loss.

Strategic Considerations

  • Apple is collaborating with health ministries and regulatory bodies in the Middle East to ensure compliance and accessibility.
  • The company's focus on clinical validation and partnerships with healthcare professionals aims to enhance product safety and effectiveness.
  • Apple plans to expand its health services into more Middle East countries, aligning with regional health priorities.

Long-Term Effects

  • The integration of hearing health technology in AirPods Pro could redefine how hearing loss is managed globally.
  • Apple's ecosystem approach, combining hardware and software, positions it as a leader in wearable health tech.
  • Regulatory approvals and partnerships will likely accelerate the adoption of digital hearing solutions in emerging markets.

Regulatory and Market Dynamics

  • Local regulations play a critical role in shaping market entry strategies for health tech products.
  • Apple's focus on clinical validation and regional collaborations highlights its commitment to addressing diverse healthcare needs.