Amazon is testing shopping, health assistants as it pushes deeper into generative AI

Amazon is testing shopping, health assistants as it pushes deeper into generative AI

  • 26.03.2025 02:25
  • nbcnewyork.com
  • Keywords: AI, generative AI

Amazon is testing new AI shopping and health assistants. The Interests AI tool curates products based on user descriptions, while Health AI provides medical guidance and product suggestions. Amazon is expanding its generative AI capabilities across its services.

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Estimated market influence

Amazon

Amazon

Positivesentiment_satisfied
Analyst rating: Strong buy

Amazon is testing new shopping and health assistants as it dives further into generative AI.

OpenAI

Negativesentiment_dissatisfied
Analyst rating: N/A

Amazon wants shoppers to use its own services over rivals like OpenAI's ChatGPT.

Context

Analysis of Amazon's Generative AI Initiatives

Key Facts and Data Points

  • Amazon's New Tools: Testing two new generative AI tools:
    • Interests AI: Shopping assistant that prompts users with conversational search queries (e.g., "coffee brewing gadgets," "brain teasers").
    • Health AI: Chatbot providing medical guidance, care tips, and integrating with Amazon Pharmacy and One Medical.
  • Alexa+ Launch: New version of Alexa with generative AI capabilities, set to launch soon. It aims to handle complex tasks and act as a user agent.

Market Implications

  • AI Integration Across Business Units: Amazon is embedding generative AI in retail, cloud computing, devices, and healthcare.
  • Competitive Landscape:
    • Interests AI: Competing with OpenAI's ChatGPT by offering conversational shopping experiences within the Amazon ecosystem.
    • Health AI: Differentiating from competitors by integrating medical guidance with e-commerce and pharmacy services.

Strategic Considerations

  • Customer Engagement: Tools like Interests AI and Health AI aim to increase user interaction and time spent on Amazon platforms.
  • Data Collection: Potential for gathering insights on AI-assisted shopping behaviors, enhancing future AI developments (e.g., Alexa+).

Long-Term Effects

  • AI Leadership: Positioning Amazon as a leader in AI-driven shopping and healthcare solutions.
  • Regulatory Impact: Health AI may attract scrutiny from health authorities due to its medical advice capabilities.

Competitive Dynamics

  • Interests AI and Health AI are part of Amazon's broader strategy to leverage generative AI across its ecosystem, potentially disrupting traditional e-commerce and healthcare interactions.