Mitsubishi Matina Exceeds Expectations After First Year

Mitsubishi Matina Exceeds Expectations After First Year

  • 13 hours ago
  • carguide.ph
  • Keywords: mitsubishi, davao global township

Mitsubishi Matina has exceeded expectations in its first year with strong sales across multiple vehicle models and excellent customer service, establishing itself as a leading dealership in Davao City and Mindanao.

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Mitsubishi Matina

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Analyst rating: N/A

The article focuses on Mitsubishi Matina's success in their first year, highlighting their sales achievements and service quality.

Gateway

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Gateway is mentioned as the company where Elviro C. Ubaub Jr. worked for 10 years before joining Mitsubishi Matina, indicating a positive association with his career growth.

Context

Mitsubishi Matina Business Analysis and Market Implications

Overview

  • Location: Km. 3 Gen. Douglas McArthur Highway, Matina, Davao City
  • Establishment: First year of formal operations exceeded expectations

Business Performance

  • Sales:

    • Mirage sedan: Strong sales in city areas for young families and first-time car buyers.
    • Xpander: Popular among second-car users and OFWs.
    • Montero: Sought after by business owners and second-car users.
    • Triton pick-ups: In demand by farm owners, businessmen, and OFWs.
    • L300: Focused on business-use customers.
    • Xforce: Appeals to young professionals and high-income individuals.

  • Service:

    • Aftersales Service:
      • 16 working bays
      • Average SIU (Sales, Income, Units) of 25 daily (600+ units/month)
      • Capacity: Up to 40 daily or 1,000 units/month
      • Quick services average 1 hour, with general jobs taking up to 1-2 hours or longer for major repairs.

Competitive Advantages

  • First 3S Mitsubishi Dealer in Davao: Head start in market penetration and reputation.

  • Staff Competence:

    • All service staff are automotive graduates (NC1, NC2 passers).
    • Certified Mitsubishi technicians offering quick services like preventive maintenance and general repairs.

  • Customer Experience:

    • Exclusive Customer Lounge: Includes coffee area, free Wi-Fi, entertainment TV, and a kid’s play area.
    • Slogan: “Home of the Best Deals” with lowest down payments in the area and flexible promos.

Strategic Strengths

  • Market Focus: Catering to diverse customer needs across Davao and Mindanao regions.
  • Service Excellence: Quick turnaround times and comprehensive services attract clients from other Mitsubishi dealerships in Mindanao.

Market Implications

  • Strong Customer Base: Sales and service performance indicate high demand for Mitsubishi vehicles in the region.
  • Reputation Growth: Attracting customers beyond Davao, positioning Mitsubishi Matina as a leading dealership in Mindanao.
  • Competitive Pricing: Lowest down payments and flexible promos make them attractive compared to competitors.

Long-Term Effects

  • Potential for sustained growth and increased market share in Mindanao.
  • Likely expansion into neighboring regions due to strong reputation and customer loyalty.

Conclusion

Mitsubishi Matina’s success highlights the importance of strategic location, quality service, and customer-centric strategies in the automotive industry. Their ability to cater to diverse customer needs and maintain high service standards positions them as a key player in the Davao and Mindanao markets.