Honda was named the official automotive partner for the LA28 Olympics and Team USA, providing vehicles for the event. With a history in Los Angeles since 1959, Honda's partnership supports LA28's goal to reach $2.5 billion in sponsorship.
Official automotive partner for LA28 Olympics and Team USA
Organizing the Games and securing $1.5 billion in sponsorship revenue
Air-taxi provider for LA28
Official data collaboration provider for LA28
Partnered with Honda for the 2026 Winter Games in Milano Cortina
Honda's Sponsorship Deal: Honda was named the official automotive partner for the 2028 Los Angeles Olympics and Team USA, marking a significant domestic sponsorship in the U.S. since establishing operations in Los Angeles in 1959.
Revenue Milestone: The LA28 Olympics have surpassed $1.5 billion in sponsorship revenue, with officials confident of reaching or exceeding a $2.5 billion target by 2028.
Strategic Partnerships Post-Paris Games: The success of the Paris Games has spurred a series of deals for LA28, including partnerships with Archer Aviation (air-taxi provider) and Snowflake (data analytics).
Long-Term Brand Impact: Honda's association with major sporting events, including the 2026 Winter Games in Milano Cortina, enhances its brand visibility and reputation.
Competitive Dynamics: Honda's deal underscores its strategic focus on sports sponsorship, potentially distinguishing it from competitors in the automotive sector.
Market Perception and Success: The positive perception of the Paris Games has likely increased LA28's appeal to sponsors, leveraging past success for future partnerships.
Regional and Brand Benefits: Honda's deep roots in Los Angeles provided a strategic advantage, aligning regional ties with business interests to secure the partnership.
Financial Stability for LA28: Meeting sponsorship targets will ensure financial stability, enabling investment in event organization and delivery.