Google apps get Material 3 Expressive redesign ahead of Android 16 rollout

Google apps get Material 3 Expressive redesign ahead of Android 16 rollout

  • 03.06.2025 05:48
  • business-standard.com
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Google is updating its apps like Gmail, Photos, and Messages with Material 3 Expressive design, featuring rounded corners, floating toolbars, and smoother animations as part of Android 16's new visual upgrade.

Alphabet Reports
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Estimated market influence

Google

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Google is the primary company mentioned in the article. It has introduced Material 3 Expressive, a new design language for its apps and Android 16. The updates include redesigned menus, list cards with rounded corners, floating toolbars, and smoother animations in apps like Gmail, Google Photos, and Messages. Google has also confirmed that Material 3 Expressive will extend beyond Android 16 to include its suite of apps.

9To5Google

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9To5Google is mentioned as a source for reporting on Gmail updates.

WhatsApp

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WhatsApp is mentioned in the article but not related to Google or Material 3 Expressive. It's noted for a future feature allowing users to hide their phone number behind a username.

Garena Free Fire Max

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Garena Free Fire Max is mentioned in the article for June 3 redeem codes to win rewards and diamonds. It's not related to Google or Material 3 Expressive.

Context

Analysis of Google's Material 3 Expressive Redesign: Business Insights and Market Implications

Overview

  • Material 3 Expressive design language introduced by Google, focusing on dynamic color theming, animations, and responsive UI components.
  • Rolled out in apps like Gmail, Google Photos, and Messages ahead of Android 16 release.
  • Design elements include rounded corners, floating toolbars, and smoother animations.

App-Specific Changes

  • Google Photos:
    • Added "Show QR Code" button for shared albums.
  • Gmail:
    • Redesigned message lists on rounded-corner cards.
    • Separate layers for search bar, menu, and account switcher.
    • Bolder "Compose" floating action button.
  • Google Messages:
    • Conversation threads in rounded-corner containers.
    • Redesigned Plus menu with pill-shaped containers for media options.
    • Unified emoji keyboard button bar.

Business Insights

  • User Experience Enhancement: Focus on improving engagement and satisfaction through modern design.
  • Competitive Differentiation: Strengthening Google's position against competitors like Apple with a cohesive design ecosystem.

Market Implications

  • Increased User Attraction: Potential to boost user retention and satisfaction.
  • Influence on Android Developers: Encouraging adoption of Material 3 Expressive for a unified platform experience.

Competitive Dynamics

  • Differentiation from iOS: Enhancing Google's ecosystem appeal.
  • Potential Market Share Growth: Through superior user experience in the Android ecosystem.

Long-term Effects

  • Brand Consistency: Likely to enhance brand recognition and loyalty.
  • Regulatory Considerations: Possible impact on competition dynamics, though not directly addressed.

This redesign underscores Google's strategic focus on user-centric innovation, positioning them as a leader in Android UI evolution.