Mystore Unveils Mystore Genie, an AI Agent Built On Google Cloud to Supercharge ONDC Network Buyer Journeys

Mystore Unveils Mystore Genie, an AI Agent Built On Google Cloud to Supercharge ONDC Network Buyer Journeys

  • 03.06.2025 06:11
  • business-standard.com
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Mystore has launched Mystore Genie, an AI agent on Google Cloud, to improve buyer journeys on the ONDC Network with conversational search and higher conversions.

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Estimated market influence

Mystore

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Analyst rating: N/A

Launched Mystore Genie, an AI agent to enhance buyer experience and seller conversions on the ONDC network.

Google Cloud

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Analyst rating: N/A

Provided the Agentic AI framework for Mystore Genie, enhancing conversational AI capabilities.

ONDC

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Collaborated with Mystore to improve buyer-seller interaction on the ONDC platform.

Context

Analysis and Summary of Mystore Genie Launch

Overview

  • Mystore has launched Mystore Genie, an AI Agent built on Google Cloud's Agentic AI framework, to enhance the ONDC Network buyer experience.
  • The tool aims to simplify product discovery for buyers and improve conversion rates for sellers.

Market Trends

  • AI-driven commerce is gaining traction, with a focus on conversational interfaces.
  • The ONDC Network, backed by the Indian government, is expanding digital commerce in Tier II-III cities and among first-time internet users.
  • Conversational AI is expected to redefine how buyers interact with e-commerce platforms.

Business Impact

  • Buyer Experience: Mystore Genie offers intuitive, voice and text-based search, improving product discovery and reducing friction in purchasing.
  • Seller Engagement: Enhanced visibility and sales opportunities through granular product matching.
  • Enterprise Applications: Customizable AI agents for sectors like agriculture, banking, and retail, driving operational efficiency.

Competitive Dynamics

  • Google Cloud's Agentic AI provides a strategic advantage, enabling Mystore to differentiate in the e-commerce space.
  • Partnership with ONDC positions Mystore as a leader in the open commerce ecosystem.

Long-term Effects

  • Inclusive growth: Simplifies digital access for underserved markets, bridging the digital divide.
  • Economic participation: Empowers small businesses and local sellers to compete in the e-commerce landscape.

Regulatory Impacts

  • Government-backed initiatives: ONDC's role may influence future e-commerce policies and compliance standards.

Key Quotes

  • Mr. Bikram Singh Bedi: "Mystore Genie will significantly improve buyer-seller interactions on the ONDC platform, expanding tech access nationwide."
  • Mr. Rajiv Kumar Aggarwal: "AI will redefine commerce, enabling inclusive growth and shaping India's digital future."

Strategic Considerations

  • Agentic AI adoption: Companies may follow Mystore's lead in integrating advanced AI for customer engagement.
  • Sector-specific solutions: Customizable AI agents could become a standard in various industries, driving innovation and efficiency.

This launch highlights the potential of AI to transform e-commerce in India, with far-reaching implications for businesses and consumers alike.