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Samsung Will Help Developers Earn More Money Than Google And Apple: What It Plans

Samsung Will Help Developers Earn More Money Than Google And Apple: What It Plans

  • 24.03.2025 04:07
  • news18.com
  • Keywords: Samsung, Galaxy Store, Cloud Gaming Platform

Samsung is offering an 80/20 revenue split for games on its Galaxy Store, effective May 15, surpassing Google and Apple's terms. Its cloud gaming platform allows instant access without downloads, boosting developer earnings.

Apple Services

Estimated market influence

Samsung

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Analyst rating: N/A

Samsung is changing its revenue split to 80/20, which benefits developers and publishers more than Google and Apple.

Galaxy Store

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Galaxy Store offers an 80/20 revenue split for games, increasing developer earnings.

Cloud Gaming Platform

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Samsung's cloud gaming platform allows immediate game access and increases conversion rates.

Context

Business Insights and Market Implications

  • Revenue Split Model: Samsung introduces an 80/20 revenue split for games on the Galaxy Store, giving developers and publishers a larger share compared to Google (70/30) and Apple (up to 70/30).
  • Implementation Date: The new revenue model will be effective from May 15 of this year.
  • Cloud Gaming Platform: Samsung’s cloud gaming platform allows developers to reach millions of Galaxy device users instantly, eliminating the need for app downloads or installations.
  • Increased Conversion Rates: By converting ad clicks directly into gameplay, Samsung claims to significantly boost top-of-funnel conversion rates and improve return on advertising investment (ROI) for publishers.
  • Attribution Solution: Samsung collaborates with AppsFlyer, a leading mobile measurement partner (MMP), to develop a cloud-based attribution solution. This enables developers to track user behavior, including in-game purchases, without requiring app installations.
  • Market Impact: The move positions Samsung as a more attractive platform for game developers and publishers, potentially increasing the quality and variety of games available on Galaxy devices.
  • Competitive Dynamics: This strategy could disrupt traditional app store models and challenge Google and Apple’s dominance in mobile gaming ecosystems.
  • Long-Term Effects: By simplifying user acquisition and improving monetization efficiency, Samsung aims to expand its gaming ecosystem and attract a larger player base on Galaxy devices.