Verizon's 2025 DBIR: APAC Data Breaches Driven by System Intrusions

• APAC region accounts for 80% of data breaches, up from 38% in the previous year.
• Malware incidents rose to 83% globally, with ransomware comprising 51% of breaches.
• Social engineering accounted for 20% of breaches.
• Globally, vulnerability exploitation increased by 34%, targeting zero-day exploits and VPNs.
• Ransomware attacks increased by 37% globally, present in 44% of breaches, despite a decrease in median ransom payments.
• Third-party involvement in breaches doubled.
• Espionage attacks surged in the Manufacturing and Healthcare sectors, with ransomware disproportionately impacting SMBs.

Verizon's "Project 624" Teaser Hints at Customer-Centric Strategy

• Verizon Consumer Group CEO Sampath teased "Project 624" during T-Mobile's Q1 2025 earnings call.
• Suggests a strategic shift toward a customer-centric approach, potentially adopting tactics similar to T-Mobile's success, including competitive pricing and enhanced customer offerings.