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BullDigest's April 28 Pre-Market Summary of Honda Motor Company, Ltd.

  • 4 hours ago
  • bulldigest.com
  • Keywords: Pre-Market, Summary, Honda Motor Company, Ltd.

Check out BullDigest's April 28 Pre-Market Summary of Honda Motor Company, Ltd.. We provide a summary of the key news before the market opens.

Pre-Market SummaryNSANFsentiment_dissatisfiedF/PDsentiment_satisfied

Estimated market influence

CarGurus UK

Negativesentiment_dissatisfied
Analyst rating: N/A

Manual gearboxes in UK cars have declined by 57% since 2015, largely due to the rise of EVs with automatic transmissions. CarGurus UK predicts the last manual cars will be sold in 2037.

Nissan

Nissan

Negativesentiment_dissatisfied
Analyst rating: Sell

Nissan has cancelled plans to produce two US-made electric sedans (LZ1F/LZ1E) and is reconsidering the development schedule for two electric crossovers due to 'recent changes in industry market conditions'.

Mercedes-Benz

Positivesentiment_satisfied
Analyst rating: N/A

Mercedes-Benz will introduce steer-by-wire technology in its EQS saloon in 2026. Benefits include faster response, reduced driver effort, and vibration removal. Mercedes believes this tech is vital for future autonomous vehicles.

Honda Racing

Positivesentiment_satisfied
Analyst rating: N/A

Honda Racing President Koji Watanabe expressed a desire for Honda to work with Max Verstappen again in the future, even as Honda partners with Aston Martin. Verstappen has won four championships with Honda.

Ather Energy

Neutralsentiment_neutral
Analyst rating: N/A

The Ather Energy IPO opened on April 24, 2025, with a price band of Rs. 304-321 per share, aiming to raise Rs. 2,981.06 crore. The Grey Market Premium (GMP) is currently flat.

Ford

Positivesentiment_satisfied
Analyst rating:

The Ford F-150 pickup has been a popular model in North America and Canada for seven decades.

Honda Cars Philippines

Neutralsentiment_neutral
Analyst rating: N/A

Honda Cars Philippines is rolling out an 'E-Checksheet' Mobile Service Tablet at all 38 dealerships to streamline aftersales services, reduce paper consumption, and provide a more transparent experience. The E-Checksheet system integrates the Body Repair and Paint Estimation tool.

Slate Automotive

Positivesentiment_satisfied
Analyst rating: N/A

Slate Automotive, backed by Jeff Bezos, launched the cheapest US electric vehicle, a pick-up convertible to an SUV, starting at $27,500 (potentially $20,000 after incentives). Assembly occurs in the US, aiming for 150,000 sales per year.

Better Society Capital

Positivesentiment_satisfied
Analyst rating: N/A

Better Society Capital (BSC), a UK social impact investor, surpassed £1 billion in investments tackling social challenges, leveraging dormant bank funds and attracting private capital.

Rajiv Bajaj

Neutralsentiment_neutral
Analyst rating: N/A

Rajiv Bajaj's company exports largely to the global South and has adapted well.

Context

Business Insights and Market Implications Summary

Electric Vehicle Market Shifts

  • Decline of Manual Gearboxes: UK manual gearbox sales dropped by 57% since 2015, with CarGurus predicting their extinction by 2037. Despite this, 28% of Brits would miss them due to their driving experience.
  • Nissan EV Strategy Reversal: Nissan halted US electric sedan production and delayed crossover launches (PZ1K in Jan 2028, PZ1J in May 2028) amid market changes. Focus shifted to global markets like Australia (Leaf SUV) and China (Frontier Pro hybrid).

Technological Advancements

  • Mercedes-Benz Steer-by-Wire: EQS saloon will feature steer-by-wire tech in 2026, offering faster response times and reduced driver effort. This technology is seen as crucial for future autonomous vehicles.
  • Honda Racing Future: Honda expressed interest in reuniting with Max Verstappen despite partnerships with Aston Martin. Verstappen’s success with Honda engines highlights brand value.

Industry Challenges

  • Ather Energy IPO: Ather Energy aims to raise Rs. 2,981.06 crore via IPO (Rs. 304-321 per share). SBI Securities advises caution due to profitability concerns. The company targets 1.4M annual production from its 420K capacity.
  • Ford F-150 Legacy: The Ford F-150 remains a dominant North American pickup truck, underscoring its enduring appeal despite market shifts.

Competitive Landscape

  • Ducati MotoGP Struggles: Ducati faced challenges at the 2025 Spanish GP as Bagnaia struggled and Marquez crashed, while Alex Marquez secured victory.
  • Better Society Capital Impact: UK-based BSC surpassed £1 billion in investments targeting social issues, leveraging dormant funds and private capital.

Market Dynamics

  • Global Export Adaptation: Rajiv Bajaj’s company adapts well to global South markets, indicating resilience in international trade.
  • Affordable EV Launch: Slate Automotive, backed by Jeff Bezos, launched the cheapest US electric vehicle at $27,500 (potentially $20K post-incentives), targeting 150K annual sales.

Consumer Trends

  • Best Small SUVs in Australia: The Kia EV3, Mitsubishi Eclipse Cross PHEV, Toyota C-HR, and others lead the 2025 market under $50K, reflecting growing demand for efficient vehicles.
  • Car Prices in Karachi: A detailed list of prices for models like Suzuki, Honda, Toyota, KIA, Hyundai, etc., highlights competitive pricing strategies.

Regulatory and Operational Insights

  • Honda Philippines Digitalization: Adoption of E-Checksheet Mobile Service Tablets at 38 dealerships streamlines aftersales services and reduces paper use.
  • Market Premium Fluctuations: Ather Energy’s IPO GMP is currently flat, indicating cautious investor sentiment.

This summary captures key business insights and market implications across automotive technology, EV adoption, competitive dynamics, and operational strategies.