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BullDigest's May 6 Pre-Market Summary of Honda Motor Company, Ltd.

  • 06.05.2025 15:10
  • bulldigest.com
  • Keywords: Pre-Market, Summary, Honda Motor Company, Ltd.

Check out BullDigest's May 6 Pre-Market Summary of Honda Motor Company, Ltd.. We provide a summary of the key news before the market opens.

Pre-Market SummaryHNDAFsentiment_satisfiedBRDCFsentiment_dissatisfiedBYDDYsentiment_satisfiedTOYOFNSANFCOINTSLAsentiment_dissatisfiedTDGsentiment_dissatisfiedCLXsentiment_dissatisfiedHEsentiment_dissatisfiedPCG/PXsentiment_dissatisfiedNOKBFF/PD

Estimated market influence

Honda

Honda

Positivesentiment_satisfied
Analyst rating: Buy

Honda's No. 99 Civic Type R-GT SUPER GT development car is testing Dunlop tires at Suzuka.

Dunlop

Neutralsentiment_neutral
Analyst rating: N/A

Dunlop's tire development tested with Honda's car setup.

Bridgestone

Bridgestone

Negativesentiment_dissatisfied
Analyst rating: Buy

Honda previously used Bridgestone tires but switched to Dunlop.

Yokohama

Neutralsentiment_neutral
Analyst rating: N/A

Used by eight GT300s during the test.

Swansway Motor Group

Negativesentiment_dissatisfied
Analyst rating: N/A

Reported a profit drop from £13.4m to £7.7m in 2024.

BYD

BYD

Positivesentiment_satisfied
Analyst rating: Strong buy

Swansway added two BYD sites, indicating partnership or sales expansion.

Toyota

Toyota

Neutralsentiment_neutral
Analyst rating: Buy

No. 19 Racing Project Bandoh Toyota GR Supra participated in the test.

Nissan

Nissan

Neutralsentiment_neutral
Analyst rating: Sell

No. 24 Kondo Racing Nissan Z NISMO was part of the test.

MRT Engineered Performance

Positivesentiment_satisfied
Analyst rating: N/A

Launched a performance exhaust for Jeep Wrangler, enhancing sound and efficiency.

Jeep

Neutralsentiment_neutral
Analyst rating: N/A

Target of MRT's product launch.

Google

Positivesentiment_satisfied
Analyst rating: N/A

Invested in marketing through various partnerships and endorsements.

NBA

NBA

Neutralsentiment_neutral
Analyst rating: Buy

Partnership with Google as the 'Official Fan Phone'.

WNBA

Neutralsentiment_neutral
Analyst rating: N/A

Partnership with Google as the 'Official Fan Phone'.

G League

Neutralsentiment_neutral
Analyst rating: N/A

Partnership with Google as the 'Official Fan Phone'.

Liverpool FC

Neutralsentiment_neutral
Analyst rating: N/A

Official mobile phone partner of Liverpool FC through Google.

Arsenal FC

Neutralsentiment_neutral
Analyst rating: N/A

Official mobile phone partner of Arsenal FC through Google.

Australian Open

Neutralsentiment_neutral
Analyst rating: N/A

Google is the official smartphone and camera provider.

Giannis Antetokounmpo

Neutralsentiment_neutral
Analyst rating: N/A

Endorsed by Google through partnerships.

McLaren F1

Neutralsentiment_neutral
Analyst rating: N/A

Partnership with Google.

NWSL

Neutralsentiment_neutral
Analyst rating: N/A

Partnership with Google.

Tesla

Tesla

Negativesentiment_dissatisfied
Analyst rating: Buy

Stock fell nearly 30% in 2025, indicating financial decline.

Wall Street

Neutralsentiment_neutral
Analyst rating: N/A

Declined due to economic concerns and tariff issues.

GM

GM

Negativesentiment_dissatisfied
Analyst rating: Buy

Withdrew guidance due to tariff impacts.

Clorox

Clorox

Negativesentiment_dissatisfied
Analyst rating: Neutral

Cited tariff impacts on their business.

Hawaiian Electric

Hawaiian Electric

Negativesentiment_dissatisfied
Analyst rating: N/A

Suffered financial damage from wildfires, as warned by Buffett.

PG&E

Negativesentiment_dissatisfied
Analyst rating: —

Also suffered financial damage from wildfires.

Ather Energy

Neutralsentiment_neutral
Analyst rating: N/A

IPO listing in line with estimates but analysts are cautious.

ACMobility

Neutralsentiment_neutral
Analyst rating: N/A

Restructured leadership under Ayala Group's mobility arm.

Ayala Group

Neutralsentiment_neutral
Analyst rating: N/A

Parent company of ACMobility.

Kia

Kia

Neutralsentiment_neutral
Analyst rating: Buy

Leadership appointment under Kia division in ACMobility.

Bosch Car Service Philippines

Neutralsentiment_neutral
Analyst rating: N/A

Included in leadership appointments within ACMobility.

IBM

Positivesentiment_satisfied
Analyst rating: N/A

Launching new hybrid AI technologies to scale enterprise AI.

Watsonx.Data

Neutralsentiment_neutral
Analyst rating: N/A

Enhanced data utilization with watsonx.data by IBM.

Honda India

Neutralsentiment_neutral
Analyst rating: N/A

Launched the Elevate Apex Summer Edition, but sales declined.

Boardman Subaru

Positivesentiment_satisfied
Analyst rating: N/A

Led local sales in Northern Ohio with new vehicle sales up 22.41%.

Chevrolet

Neutralsentiment_neutral
Analyst rating: N/A

Remained the best-selling brand in Ohio.

Ford

Neutralsentiment_neutral
Analyst rating: —

Followed Chevrolet as the second-best selling brand.

Honda (again)

Negativesentiment_dissatisfied
Analyst rating: N/A

Honda's April sales declined 22.78% year-on-year in India.

Context

Business Insights and Market Implications Summary

Automotive Industry Developments

  • Honda Testing Dunlop Tires: Honda's No. 99 Civic Type R-GT SUPER GT development car will test Dunlop tires at Suzuka, aiding Dunlop's tire development with a different car setup than Nakajima Racing.
  • Tariffs Impact Vehicle Costs: New U.S. tariffs could increase vehicle costs by $2,000 to $15,000, particularly affecting luxury SUVs and vehicles assembled in Europe/Asia. A 15% rebate plan partially offsets costs for domestic automakers.

Company Financial Performance

  • Swansway Motor Group: Reported a £7.7m pre-tax profit in 2024 (down from £13.4m in 2023) with turnover rising to £946m. Used car sales increased by 16.8%, and the company added two BYD sites and a Honda showroom.

Product Launches and Innovations

  • MRT Performance Exhaust: MRT Engineered Performance launched a stainless steel axle-back exhaust for the Jeep Wrangler 4XE, enhancing sound and fuel efficiency with a limited lifetime warranty.
  • Honda Elevate Apex Summer Edition: Launched in India at Rs 12.39 lakh, featuring dual-tone interiors and advanced tech features, despite a 22.78% year-on-year sales decline.

Marketing and Partnerships

  • Google Pixel Partnerships: Google invested heavily in marketing through partnerships with NBA, WNBA, Premier League clubs, and the Australian Open, leveraging celebrity endorsements and sports sponsorships.
  • ACMobility Restructuring: Ayala Group's mobility arm restructured leadership to focus on Kia, BYD, and Auto Care/Retail Group under new leaders.

Technology and Innovation

  • IBM AI Advancements: IBM launched hybrid AI technologies for enterprise scalability, focusing on AI agents, cloud integration, and data utilization with a 176% ROI over three years.

Economic and Market Trends

  • Wall Street Decline: Driven by tariff concerns and economic slowdown fears, with GM and Clorox citing tariff impacts.
  • Buffett Warns Against Electric Utilities: Increasing wildfire risks have caused financial damage to companies like Hawaiian Electric and PG&E, cautioning against investments in the sector.

Consumer Insights

  • New Auto Sales Peak in Ohio: April sales reached a 10-year high with Chevrolet leading, followed by Ford and Honda.
  • Bicycle Helmet Distribution: Ohio distributed 13,000 free helmets to children under the "Put A Lid On It" campaign, emphasizing safety.

Risk and Uncertainty

  • Tesla's Cautious Outlook: TSLA stock fell nearly 30% in 2025 due to high valuations and uncertain AV-driven growth trajectories.
  • Analyst View on Ather Energy IPO: While Ather has a strong brand, analysts caution against investment due to high competition, ongoing losses, and aggressive valuations.

Safety and Regulation

  • Superbike Riders Crash: A tragic 11-bike crash in the British Supersport Championship resulted in two deaths and five minor injuries, prompting safety investigations.
  • Electric Utility Risks: Wildfire risks are increasing financial pressures on electric utility companies, affecting investor sentiment.