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BullDigest's May 13 Pre-Market Summary of Toyota Motor Corporation

  • 13.05.2025 15:11
  • bulldigest.com
  • Keywords: Pre-Market, Summary, Toyota Motor Corporation

Check out BullDigest's May 13 Pre-Market Summary of Toyota Motor Corporation. We provide a summary of the key news before the market opens.

Pre-Market SummaryTOYOFsentiment_satisfiedRACEsentiment_dissatisfied

Estimated market influence

Toyota

Toyota

Positivesentiment_satisfied
Analyst rating: Buy

Won Le Mans annually from 2018-2022, making them the reigning Manufacturers' Champion.

Ferrari

Ferrari

Negativesentiment_dissatisfied
Analyst rating: Buy

Beat Toyota in 2023 and 2024, ending their streak.

Context

Toyota Marks 40th Anniversary of Le Mans Debut with Special Livery

  • Anniversary Celebration: Toyota is commemorating its 40th anniversary of debuting at Le Mans in 1985 by introducing a special one-off livery on the #7 Toyota GR010 for the 2025 race.
  • Historical Dominance: Toyota has won Le Mans annually from 2018 to 2022, making it the reigning Manufacturers' Champion in the World Endurance Championship. However, it lost to Ferrari in 2023 and 2024.
  • GT-One Legacy: The GT-One, Toyota's near-prototype car from the 1990s, never won Le Mans despite its innovative design. It suffered defeats in 1998 and 1999 due to mechanical issues and crashes.
  • Strategic Withdrawal and Return: Toyota withdrew from Le Mans after 1999 but returned in 2012, finally securing a win in 2018.
  • Market Implications: Toyota's sustained presence in endurance racing underscores its commitment to innovation, brand visibility, and technological advancement, positioning it as a key competitor alongside Ferrari in the luxury automotive sector.